Thinking Beyond the 'Tools'

The effectiveness of video communication isn't in question but perhaps by all publishing the same techniques we aren't being as effective as we could be. Tonight, two experienced creative directors will share their story of growth by going "beyond the tools" in an increasingly tight market.

Also we are excited to announce the first ever event in Melbourne - keep reading for details.

Tonight's line up of speakers includes:

*Pat Macfie - Global Director of Media - Indigo (formally Xero)*
https://www.linkedin.com/in/patrickmacfie/
"Welcome to the Party, You're Late, You're Really Late"
One of the biggest challenges facing brands creating video content today is cut through. In this session, you'll hear about unique insights affecting video marketing and storytelling that likely to reshape how you think about video. With validated findings from a variety of sources, you will see how some brands are looking at video through visionary lenses.

*Simon "Mo" MacRae - Film Director*
https://www.linkedin.com/in/simon-mo-macrae-b4a94332/
"Directing your Audience - how every user can leverage the video revolution"
The speed of technology development is faster than user adoption. Simon will challenge the gap between users, buyers and creators of phenomenal technology. This is about how everyone can leverage the video revolution. How we all must help them to be comfortable and confident to use video daily as a primary communications tool.

In addition to this we have Jess who couldn't make it last month due to illness but will share her fantastic POC experiments in video.
*Jessica Claire - Creative Developer - Canva*
https://www.linkedin.com/in/jessicace/
"Exploring video manipulation in web browser"

*Sponsors*
Food and drink at this event will be provided Akamai
https://www.akamai.com/

After event social drinks will be sponsored by Fastly
https://fastly.com
(Location to be announced during the event)

Back at our regular venue thanks to our hosts
http://thestudio.org.au (media technologies incubator)

*mel*
We are excited to announce the first ever mel event on October 30 at AWS office, strictly limited to 50 RSVPs so grab a spot.
https://www.meetup.com/Melbourne-Video-Technology-Meetup/events/264677403/

Sydney Video Technology is a volunteer group, as part of many groups independently run around the world. Tonight's hosts will be:

Amy Prosser, Senior Engagement Director at Brightcove https://linkedin.com/in/prosseramy/
Jeremy Brown, Video & Advertising Architect at Seven West Media https://linkedin.com/in/jeremybrownau/
Damian McNamara, Head of Digital Video Infrastructure & Operations at Seven West Media https://linkedin.com/in/damian-mcnamara-7771958/

syd[video] changed in 2019:
- Monthly event
- Regular venue
- Fewer talks, earlier finish (8pm)
- Social drinks and a chat after