Esports is on everyone’s lips. During the recent years, professional competitive video games have been on the rise. With millions of people watching esports through live streams and thousands of people travelling to sold-out stadiums, esports is about to leave its infancy and will grow into a major part of the global entertainment industry.
Professional sport clubs, such as Valencia FC, FC Schalke 04 and PSV Eindhoven, as well as non-endemic global brands, such as Intel and HTC, are increasingly acknowledging esports as a marketing channel to reach millennials in a world where classical marketing fails.
Berlin offers a great network for endemic and non-endemic companies and people willing to learn about the esports industry. With the massive presence of esports startups, the European League Championship Series studio, and countless game developers and gaming entrepreneurs all based in the German capital, Berlin is a hot spot for the European esports market. The ‘TEO Esports Exchange’ aims to connect all parties to discuss how the industry works, what the opportunity and risks are, and what can be done in order to drive the industry forward.