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Your business’s profitability depends on accurately assessing and entering the right market at the right time. Market research is not only a critical first step in business and product development, but also an ongoing strategic imperative. Properly conducted and analyzed, it will provide you with critical information to help you understand your market and the business landscape. Market research provides business with ways to: Understand how potential and current customers perceive you Determine who and where customers are Identify unmet customer needs Identify customer pain-points you can alleviate Identify how your product or service fits within the market Identify ways to connect with customers This MeetUp is for entrepreneurs, startups, and existing businesses considering their product or service’s potential in the marketplace and anyone considering how to bring innovation to market. Learn about free sources of market research along with tools and techniques for organizing and understanding the data you’ve gathered. Our guests speakers: Laura Metzler, Senior Business Research Librarian, Cecil County Public Library Griffin St. Louis, DefTech Program Manager & Market Research Guru
Risk is a constant companion for those who invest blood, sweat, and tears (and frequently, your own cash) in developing a great product or service. So how do we reduce risk and increase the likelihood that our investment will yield a solution people want and will exchange value for (or purchase)? The process is called Customer Discovery, and it is not for the faint of heart. It’s hard and it’s time consuming, but it is necessary if you want to generate ROI and build something people truly want and need. Join us as we bring in experts in the customer discovery process and hear from entrepreneurs who put in the effort and got great results.
Product development likely includes more than what you might expect. But the high costs of product development and customer acquisition requires that we understand how to scope, design, test, develop, and market products that delight - and keep - customers for years to come. Learn about functionality goals, budgeting, project scheduling, prototyping, engineering, and more from successful serial entrepreneur and DefTech Executive Director, Dr. Gary Evans.
Learning to pitch is a critical skill for the life of your business. You need it when you seek funding as well as when you try to woo that great tech expert to your team or a super sharp CFO. You need to be able to tell your story in a way that connects with the people you’re speaking with. That includes investors, partners, teammates, mentors … the list goes on. We’ll hear from experts in funding pitches and work on techniques to help you move your audience to best achieve your goals. TEDCO will join us with a scaled-down version of their renowned Prelude Pitch. Our judge panelists will include: Anne Balduzzi, TEDCO’s Director, Advisory Services Neil Davis, TEDCO’s Director, Entrepreneurial Development Dr. Gary Evans, DefTech’s Executive Director