[Online] Market Research Part 1 of 3: The Ideal Customer

[If your business has been impacted by COVID19, please visit Maryland’s business resource page: https://businessexpress.maryland.gov/coronavirus]

We are thrilled to partner with the Maryland Innovation Center to offer this three session Market Research workshop series. We’ll go over some of the key questions companies need to answer, and identify tools that can be used to get answers to those questions. We’ll cover no/low-cost tools, or “hacks” that companies use when resources are limited, and other methods that can be used as companies scale and grow.

All businesses need to have an understanding of who their ideal customer is, and how to reach them. We’ll be talking about how to develop a comprehensive view of this customer, so that you can focus your efforts on acquiring customers who are most likely to purchase from you.

Who should attend: This MeetUp is for anyone. Literally, anyone with a product or service that solves a customer problem and wants to ensure they effectively reach their target market.

Note that we intend to tape this MeetUp. By joining, you consent to your image and/or voice being recorded (you may, of course, block your camera and mute your mic and just join us to listen! We’re more than happy to have you).

After RSVPing, attendees will be able to view the link to participate in this online discussion.

Use the “question” posed with registration to let us know what you’re working on or what industry you’re in so we can programs to meet your needs ... and use it as an opportunity to promote your work!

About our Presenter

Joy Levin has been leading her research firm, Allium Research and Analytics, for 22 years, and recently launched a new line of business, Growth SurgeR, specifically designed for small businesses and entrepreneurs to leverage industry and customer insights. She manages all phases of qualitative and quantitative research studies for a diverse portfolio of clients, ranging from not-for-profits and startups, to enterprises and Fortune 500 companies. Joy has been fully responsible for all study aspects, including strategic formulation and development, selection of analytical methodology, research design, field activity oversight, data interpretation and analysis, and results presentation.

Using both in-person and digital methods, Joy's experience has incorporated both qualitative and quantitative research techniques, and spans a broad spectrum of topics, including:

• concept testing
• branding
• demographic and psychographic segmentation
• product/market fit
• loyalty
• customer satisfaction
• industry/market assessments
• usage of key performance indicators
• competitor analysis

Joy holds a bachelor’s degree from Brandeis University and a Master’s in Business Administration from Boston University. She is the VP of Data and Insights for the Washington DC Chapter of the American Marketing Association, Market Research/Data Analysis Ambassador for Pragmatic Institute’s PAC community, the Event Lead for the DC/Baltimore chapter of Women in Research (WIRe) and has mentored many industry professionals.

Future sessions will be held July 14 and August 4.

To learn more about our partners at the Maryland Innovation Center and sign up for their newsletter: https://mdinnovationcenter.com

Join World 2.0: https://worldversiontwo.com

For more information on DefTech: https://deftechmd.net/

To see the nearly 2,000 patents available for license from DoD labs in Maryland: https://defpatmd.net/md_dod_ip_patents/patents_list_icons/

To learn more about the DefTech team, visit our LinkedIn profiles:
Gary: https://www.linkedin.com/in/garypevans/
Kim: https://www.linkedin.com/in/kimconwellmozingo/
Griffin: https://www.linkedin.com/in/griffinstlouis/

To watch past MeetUp events, visit our YouTube channel: https://www.youtube.com/channel/UCQtqhdWjuYm-mDRY8f-dKDw?