VDD: Value Driven Development - 10 Golden Rules for incremental Greatness

Tampa JUG
Tampa JUG
Public group

Valpak Manufacturing Center

1 Valpak Avenue North · St. Petersburg, FL

How to find us

Park in the main parking lot and go to the glass doors via the long covered walkway.

Location image of event venue


After taking a summer break, we'll ease into our meetings by taking a step back from the technical details and have a talk about VDD with Michael Carducci.

There are questions that seem to come up again and again. One common example is “How do we determine which new tools and technologies we should focus our energy on learning?” another is “How do we stop management from forcing us to cut corners on every release so we can create better and more maintainable code?” which, after awhile becomes “How can we best convince management we need to rewrite the business application?”

There is a single meta-answer to all these questions and many others.

It begins with the understanding that what we as engineers value, and what the business values are often very different (even if the ultimate goals are the same) By being able to understand these different perspectives it's possible to begin to frame our arguments around the needs and the wants of the business. This alone will make any engineer significantly more effective.

This session picks up from where “Stop writing code and start solving problems” stops discussing what is value, how do we align the values of the business with the needs and values of the engineer.

Michael Carducci is a problem-solving software engineer, entrepreneur, entertainer and speaker with a reputation for doing the impossible. Over the past two decades he has gained experience and insights from a variety of roles spanning the full project life-cycle and numerous technologies. Michael is particularly experienced in web technologies and building high performance databases.

In addition to his experience in the technology industry, Michael has earned equal recognition and renown as an award-winning professional magician and mentalist. This pursuit has earned him a unique perspective on problem solving, human psychology, and communication.

When not on the road speaking, coaching, or performing; Michael can be found exploring the mountains of Colorado on two wheels, jumping out of perfectly good airplanes, or deep under water exploring shipwrecks and reefs.

Thanks to No Fluff Just Stuff for sponsoring Michael.

We will also be giving away a coupon for a free JetBrains IDE of your choice.