When Qualitative & Quantitative Research Join Forces w/ Kat, Optimal Workshop

Coming to us over the interwebs all the way from New Zealand, Kat Hardisty, Discovery Lead at Optimal Workshop, will explore a few ways in which qualitative and quantitative insights can get together and help each other out.

Think about it...
As UX researchers and designers, we spend a lot of our time looking at qualitative insights – who people are, why they do what they do, what their unspoken needs are, etc. Often, in another part of the organization, there are different people working with quantitative data and looking to understand things – what people are doing, patterns and trends in behavior, the impact of changes on customer behavior, and so on.

The two roles are often asked for other insights – UX people are asked to prove ROI, to predict the impact of recommendations being implemented, and to size opportunities. Data scientists are asked how to shift behavior and patterns, and what is underlying the insights they gain.

Imagine what we could do if we joined forces! Data scientists could help UX people show ROI and predict trends. UX people could help data scientists figure out how to shift behavior, and how to articulate why things are happening the way they are.

This TBUX Meetup will be held entirely online using a web conferencing platform. Details on attending the Meetup will be sharing with those who RSVP before the event.

About Kat Hardisty
Kat started out as a developer and quickly became extremely frustrated with her team’s unwillingness to talk to users to find out what they needed and what was important. Soon after, she stumbled upon UX – this was back in the day when it was still going by the name of ‘usability’ and hardly anyone in New Zealand had heard about it. She’s been living and breathing UX ever since.

These days Kat is the Discovery Lead at Optimal Workshop, where she leads the user research, data insights, and design areas, does hands-on deep-dive qualitative research, gets involved in the UXNZ conference organizing, and drinks too many hot chocolates from the cafe downstairs. In her spare time she reads far too many books, runs around after two small children, dyes her hair bright colors, and designs sewing patterns.