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How To Influence Google Search, Reduce Marketing Costs And Increase Sales
As technology changes buyer behaviour and Google constantly update their search algorithm. Marketers and business owners/managers need to know they're doing the right things and doing them right. We now live in a multi-channel marketing world that offers up opportunities to reach a much wider audience than ever before. But choosing the wrong channels or promoting the wrong content can be an expensive mistake. SEO has changed drastically over the last few years with the rise of mobile devices and voice search. If Google can’t see your business you miss opportunities without even knowing. If searchers click through to your site and don’t find what they’re looking for, they won’t be back. As potential buyers now spend more time searching across different marketing channels, marketing activities need to be “joined up” to reach that audience and answer their questions, across the complete user journey. In this session, I’ll explain the critical factors to consider in order to get your business, products and services found online, your business chosen over the competition and your customers coming back for more. - I’ll explain what you need to do to get your web pages found by the search engine - I’ll help you understand why the content you create is critical for search, social and lead generation and explain best practices - I’ll discuss the best ways to promote and distribute your content, help you understand your paid advertising options and when to use them - I’ll explain how to use email marketing as a lead acquisition and a lead nurturing tool At the end of this session, you’ll have a much better idea of where and why you need to focus your marketing efforts for the best results in order to attract, convert and retain a continuous stream of prospects and customers. Who should attend? This session is a must for anyone involved in marketing or business who wants to update and improve their knowledge and understanding of digital marketing and get better results. Hosted by Andrew Walker Walker Riley - The marketing strategy agency Check out our site at --- Every other month we get together for a presentation by one of our members. The presentations are in the Quaker House in Taunton. Knock on the window or ring the bell if the door's locked. If there is something you could present on let us know, we've a broad audience so anything would be interesting and doesn't need to be very in depth.

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What we're about

This is the group for developers in and around Taunton. We'll meet to hang out and to give/watch presentations on various programming related topics. All skill levels welcome.

Sponsored by Ideagen ( and UKHO.

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