Extreme sports and adrenaline-junkies come to mind when thinking about Red Bull.
You may think of those funny looking MINI Coopers with the big Red Bull can on the back, or Travis Pastrana, or that daredevil who Jumped from near outer space (Felix Baumgartner)... But what about that sweet elixir in a silver and blue can found the world over?
How is it we think more about what the drink represents instead of thinking about the actual product?
And how does that type of Marketing Strategy work? Why is it so effective?
Well, this month we are bringing you Keith Peterson to explain all that and more!
