Are marketing technologies taking over traditional marketing?

Join our leading Marketing Automation experts from Isobar to find out how to steadily transition to a customer-centric approach through Salesforce Marketing Cloud.

Learn about Salesforce Marketing Cloud’s capabilities and be ready to discuss complex customer journey flows with our specialists. Our meetup will include case studies explaining how complex migration scenarios were brought together through a series of automations, flexible data models and custom integrations, and how real-time content can be created using AMPscript and Guided Template Language.

Discover how to build effective omnichannel campaigns with industry-leading marketing automation tools.

Pizza and drinks will be provided throughout the session.

Agenda:

17:00 Doors open

17:10 – 17:25 Introduction of Marketing Technologies by Justinas Pesliak, Marketing Cloud Team Leader.

17:25 – 18:25 Showcasing complex business scenarios in Journey Builder by Jan Slovak, Senior Marketing Cloud Consultant and Jonathan Zimnoch, Marketing Cloud Consultant

18:25 – 18:35 Pizza break

18:35 – 19:00 Introduction of Interaction Studio and recent additions to Marketing Cloud by Justinas Pesliak, Marketing Cloud Team Leader.

19:00 Discussions and networking

Isobar has got one of the most experienced Salesforce Marketing Cloud team in CEE. They are based in Prague and are happy to share their knowledge with the community.

Justinas Pesliak ( https://www.linkedin.com/in/justinas-pesliak-3a2703130/ ) is a leader of the Marketing Cloud Isobar team. With more than 3 years of experience with Marketing Cloud and with a marketing background, he is truly the one to discuss omnichannel marketing challenges with.

Jan Slovák (https://www.linkedin.com/in/jan-slovak/) is the Marketing Cloud Senior Consultant at Isobar and has more than three years of experience with marketing technologies, campaign management, and leading various projects on Marketing Cloud implementation across Europe.

Jonathan Zimnoch (https://www.linkedin.com/in/jonathan-zimnoch-aa721525/)
Polish-American working in Prague as a consultant for Salesforce Marketing Cloud implementations with 4+years IT/marketing background across various industries. He loves out-of-the box thinking, learning new technologies, and meeting new people from around the world.