Max.Market Velocity-Ari Gottesmann(Nomadigo) & Social Business-Sandy Carter(IBM)

About the talk (19:00-19:30):

At very short notice, after we heard that Sandy Carter, IBM'S VP of Social Business was going to be in Israel next week for only 2 days - we approached her and asked if she would be willing to dedicate half an hour of her time in order to share her vast experience and provide personal tips for Start-Ups in the field of social business. She agreed, so we're privileged to open the event with Sandy!

About the speaker:

Sandy Carter is Vice President, Social Business and Collaboration Solutions Sales and Evangelism, where she is responsible for setting the direction for IBM’s Social Business initiative, working with companies who are becoming Social Businesses, and being the evangelist for the concept and best practices around Social Business.

Prior to her current position, Ms. Carter was VP, Software Business Partners and Midmarket where she was responsible for IBM’s worldwide software ecosystem initiatives, achieving 5 consecutive quarters of General Business growth, 20%+ Software Value Incentive (SVI) growth, and double digit Application Specific License (ASL) growth. She has won recognition from VAR Business, CRN Channel Champions, Xchange Excellence, and Forrester ISV Partner Program for IBM’s Business Partner program. She was also VP, SOA, BPM and WebSphere Strategy, Channels and Marketing where she drove IBM’s Service Oriented Architecture (SOA) marketing efforts to achieve 70% market share for SOA, and where IBM WebSphere® became a market leader, receiving more than 34 industry awards. Fast Company named Ms. Carter one of the most influential women in technology, and Everything Channels CRN magazine named her one of the most powerful 100 women in channels in 2010 and 2009.

Ms. Carter is the best selling author of two books: “The New Language of Business: SOA & Web 2.0”, which won the Platinum MarCom Award in 2008, and “The New Language of Marketing 2.0: Social Media”, which won the Silver MarketingSherpa award in 2009. She is an avid social media evangelist , leading an award winning marketing team to 27 awards, and is one of the top Bloggers and Twitter-ers in IBM. Ms. Carter received MarCom awards for her blogger and Twitter communities and for the 2010 Business Partner Virtual Event. She has also been recognized by World Brand Congress as 2009 Brand Leader of the Year, and by Altimeter Group as one of the top 10 women in social media.

She is on the board of WITI (Women in Technology International) Executive Advisory Council, WITI GEN (Global Executive Network), the Forrester CMO Council, and International Child Art Foundation (ICAF). She also serves as a Board Member of the Grace Hopper Industry Advisory Committee. She is a member of the Marketing Focus Advisory Council; the Chief Marketing Officer (CMO) Inner Circle, the American Management Association (AMA), and the Society of Women Engineers (SWE). She was honored twice with the AIT United Nations Member of the Year award for helping developing countries in the area of technology. Ms. Carter is listed in Madison’s Who’s Who and the Cambridge Who’s Who. She was named “Best Speaker” by Baptie & Co for receiving the highest speaker rating of 4.9 at the Baptie 2010 Channel Focus North America/Latin America conference. AlwaysOn named Ms. Carter to the “Top 25 Women in Tech to Watch” list in 2010. She was inducted into the WITI Hall of Fame in September 2010. The WITI Hall of Fame Award was designed to recognize women’s innovation across different fields of science and technology and to encourage young girls and women to become more technologically literate, as well as choose careers in science and technology.

Ms. Carter holds a Bachelor of Science degree in math and computer science from Duke University and an MBA from Harvard, and is fluent in eight programming languages. She received a patent for developing a methodology and tool to help customers create a technology deployment path in automation of their IT processes.

About the talk (19:30-21:00):

What's the MVP to Achieve Maximum Market Velocity?

How to effectively manage your product launch…

Coming up with the idea and building the product was the easy part – getting people to pay for it, now that’s a significant challenge. How to avoid the pitfalls that 90% of the Israeli start-ups make and assure a smooth product launch with a trajectory that delivers hockey stick growth and performance. Market tricks and tips to get you airborne and keep you flying high making the investors chase you instead of you them.

Ari Gottesmann, Founder & CEO of Nomadigo (http://www.nomadigo.com/)

About the speaker:

Ari a serial entrepreneur, has been the Co-founder of two technology start-ups attaining one successful exit. Utilizing his vast business experience he founded Nomadigo (http://www.nomadigo.com/) to help other entrepreneurs avoid the pitfalls inherent in the start-up industry. Previously he Co-Founded Sightix, a unique social search engine, and served as their VP Business Development & Marketing responsible for all business activity at the company. Prior to that Ari Co-Founded and served as VP Business Development & Marketing at NomadIQ, a mobile location based social networking service for consumers, where he was responsible for creating the companies exit to OmniSky (NASDAQ:OMNY) for $40 Million in 2001. In addition to his vast internet & telecom experience, Ari has provided business consulting in the areas of capital equipment, optics, biotech, medical & enterprise software. Ari serves in the IDF Spokespersons Office as an International Press Liaison Officer and received his Executive MBA from the Kellogg School of Management in 2004.