Taking the pain out of campaign - this month we get some experts in to talk about their digital campaigns, the successes and the challenges. We also talk behavioural science. Confirmed so far Catarina Nyberg looking at behaviour change and Richard Wilson talking about learnings from the Stop Funding Hate Campaign. Aw yis.
Catarina Nyberg, "Tech for good and designing for attitude or behaviour change"
A behavioural scientist, PhD in Social Psychology, doing research in user experience, service and information design. Has worked in both academia and industry, with experience from a range of sectors including health care, education, fin tech and media. Works at Sigma Consulting Solutions Ltd.
Well meaning initiatives to do good sometimes end up having the opposite effect. Tech for good often involves some kind of change, of attitudes or behaviours, which poses a specific challenge. How can we ensure that the tech will have the intended - good - outcome?
Richard Wilson - Stop Funding Hate
Richard Wilson is a writer, human rights activist and co-founder of Stop Funding Hate. Launched in August 2016, the campaign seeks to make hate unprofitable, and promote the idea of 'ethical advertising' by persuading companies to pull advertising from media that incite hatred against minority groups.
Since the campaign was launched there’s been a big drop in anti-migrant front pages in the UK press. The Daily Mail has announced plans to “detoxify”, the Sun has apologised for calling African migrants “cockroaches”, while the new editor of the Daily Express has talked publicly about the impact of Stop Funding Hate and committed to ending the paper’s anti-migrant stance.
Stop Funding Hate are now looking to make this change sustainable through supporting a new ethical code which commits advertisers to avoid funding hate on an ongoing basis, and by sharing knowledge of their tactics to enable more organisations to use this campaigning model.
They’ve also been working with the United Nations to tackle the global factors that make hate profitable, and recently helped secure wording in a new international agreement which endorses defunding media outlets that fuel xenophobia.
6:30 Arrival for food, drinks and networking
- We have alcohol, non alcohol, vegetarian and vegan. Feel free to bring your own!
- If you don't fancy networking, the venue has plenty of space for you to sit and chill.
7:00 Speaking stuff starts.
8:15 speaking stuff ends. Time for more drinks, food and networking
9:00ish - event close
We'll also have space for brief "lightning" talks on the night, where anyone will have a chance to speak for up to 3 minutes on something that helps more people do good with tech.
We are proud to be sponsored by The Federation, Co-op Foundation and Luminate Group
You can follow us on twitter: http://www.twitter.com/techforgoodlive #tfgl
Please keep your RSVP up to date as we often have high demand, but a fair few no-shows on the night.
See you there!