TechAviv NY May 2013: UX Class @ Google

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TechAviv is back in NYC, and better than ever!

Besides showcasing promising new Israeli startups, we're re-focusing on founders and fundamental product and company building classes this year. We start our series of talks with a class on one of the most important and misunderstood startup topics; User Experience (UX) research. Google Senior User Experience Researcher, Tomer Sharon (, will teach us what UX research really is and how it can make or break startups. Founders, you won't want to miss this.

Many entrepreneurs and startup founders want to learn from their customers about their needs and abilities. They understand that products should solve real problems for people and that they need to have an excellent user experience. Yet when it is time for customer development and learning from users, something changes. Countless entrepreneurs perceive UX research as wasteful and slow and either do it as an afterthought or skip it completely while trusting their own intuitions. This talk will define what UX research is and how it can help startup founders, and will review a key concept that makes or breaks any UX research study - the relationship between users' attitude and behavior.

We'll also introduce the new 2013 class of DreamIt Israel ( startups.


6:00-6:30pm Networking & Introductions
6:30-7:30pm Tomer Sharon: Flying Cars, UX Research, Attitude and Behavior
7:30-8:00pm Member Announcements & Networking

Looking to hire top Israeli talent?
Post free on the TechAviv Job Board (

See you soon,

@YaronSamid (
@TechAviv ( (