Brekkie Meet | Purplefish hosts: The future of Gen Z

There has been much talk about Millennials and how to reach and communicate with the first digital-native generation. But hot on their heels is Generation Z – they have been born into a smart phone world where swiping a screen is second nature.

At this techie brekkie, our hosts Purplefish, will showcase their perspective and expectations and discuss the implications for brands and businesses and how they will need to adopt new marketing and communications strategies.

Speaker - Joanna Randall
After 22 years working in the public relations and marketing sector, Joanna has broad agency experience with specific expertise in issues management, corporate strategic communications and reputation management for high profile senior executives.

Having founded Purplefish in 2010, Joanna is now undertaking commercially focused communications and social media consultancy for a range of clients in the creative and tech sectors. Her emphasis lies in helping businesses to achieve fast growth, raising their profiles through enhanced reputation, building value in their businesses and developing the employer brand to attract the best talent. Joanna is passionate about the need for greater diversity in the creative industries.

Speaker - Alice Bradshaw-Smith
Having worked as a journalist in Colombia, South America, Alice is not one to shy away from a challenge. Her passion for the evolving world of digital communications sees her developing strategic social media campaigns for clients spanning tech, consumer lifestyle and

Host - Purplefish
Purplefish is a strategic communications consultancy, that empowers bold creative and tech focused businesses to achieve fast growth through bespoke, insight-led campaigns. Firm believers that traditional PR is outdated, the eleven-strong team works with companies that need more from their communications than just a press release.
Located on a Dutch Barge in central Bristol, Purplefish prides itself on thinking differently.