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Seminar: The Marriage of Advertising, Creative & Technology
[This event needs a location - open to recommendations. Thanks!] There was a time when writers and art directors were in different departments. Today, this idea seems hard to believe, but before Bill Bernbach, nobody thought of bringing them together into one team. It was the 1950s and advertising was mostly print, and television was on the verge of becoming the most important communication medium. Bernbach’s idea of creating the art director and writer team revolutionized advertising and gave way to more cohesive ad campaigns that shaped consumer culture visually and conceptually. This creative model has remained the same since the 1950s. Unfortunately, media has changed. Drastically. In the new age of digital advertising, it’s time to take another look at the old model of the creative team. As technology plays a bigger role in advertising, teams must adapt their thinking to this new media landscape. An entirely different collection of media touchpoints has replaced the dinosaurs, and technology cannot be ignored in the creative process. How do you manage advertising, creative and technology? More specifically, how do you address the landscape of New Media including startups, app development, websites and digital media? Let's talk about the integration of functional requirement gathering, understanding business objectives, user experience, visual branding and how to tie it all in together to develop a product and/or website.

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    TECHSPARKS aims to spark innovative new ideas by providing a social forum for entrepreneurial minds. Our events include networking, games, raffles and pitch opportunities to encourage interaction and collaboration. TechSparks is an Innovate Pasadena program and TechSparks events are made possible thanks to our friends at Cross Campus (http://www.crosscamp.us/locations/pasadena/), Barney's Beanery, and SignworksUSA.

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