Let's Get Personal on IWD: the New Face of Personalization

'International Women's Day (IWD), originally called International Working Women's Day, is celebrated on March 8 every year. In different regions the focus of the celebrations ranges from general celebration of respect, appreciation and love towards women for their economic, political and social achievements [thanks, Wikipedia!].'

For IWD March 8, we've got a very cool event for you. Cassie Lancellotti-Young, Sailthru's EVP Customer Success, will take us on a deep dive into the new face of personalization (hint: it's much more than just inserting a name into an email subject line!) and how the most sophisticated marketers are transcending traditional segmentation and rules-based logic to drive truly 1:1 personalized experiences for their customers both online and offline.

Please join us for this casual and informative morning - coffee and light bite provided, and good vibes guaranteed.

NOTE: Hudson Bay Company will be hosting us for this one - please make sure to check the address beforehand. We'll be at the 31st floor in Rupert of Rhine (this is the name of the Conference Room)

Additional directions:

The location is easy to access via the Occulus that connects Brookfield Place and Fulton St Station. The A, C, J, Z, 4 + 5 (Fulton), R + W (Cortland) and E (WTC) connect to the Occulus. If you are coming from New Jersey, take a Path Train to World Trade Center. Walk through the Occulus following signs for Brookfield Place - you'll know you're almost there when you reach the VERY tall escalators that let off in front of Bottega Venetta.

You can also take the 2,3 to Chambers and walk above ground to Brookfield Place. Brookfield Place is across West St from the World Trade Center.

When you enter Brookfield Place, the lobby for 225 Liberty is on the 2nd Floor between Hudson Eats and Equinox. Please have your ID available. We'll have a table set up near the security desk with your badges so you don't have to wait in line. Once through the turnstiles, take the elevators to 31 and follow the signs to the tech event.

Speaker Bio:

Cassie is Executive Vice President of Customer Success at Sailthru, where she works with top media and retail brands to strengthen customer retention with multi-channel personalization and predictive analytics. Formerly a Sailthru client and a long-time consumer marketer, Cassie joined Sailthru from Gerson Lehrman Group where as VP Marketing Analytics & Intelligence, she led GLG's intrapreneurship efforts and evangelized lean development across the organization. Prior to GLG, she served as VP Marketing for Savored (acquired by Groupon in 2012).

Previously, Cassie was an early employee at TheLadders.com, where she spent several years managing direct marketing and analytics for the company's subscription business. She began her career as a media and technology analyst at Citigroup Global Corporate & Investment Bank and has also held a variety of consulting roles with leading digital brands such as AOL and SapientNitro.

Cassie graduated from Duke University and holds an MBA from the Tuck School of Business at Dartmouth.