Use Plain Language to help your company's bottom line

Christa Ptatschek will be talking about how Plain Language can benefit your business.

Plain language has been a writing strategy for decades, but remains a mystery to those who have not used it. What is it all about? What is its place in technical, marketing, or business writing? Why should you try it? Come learn about the plain language methodology, the benefits you’ll reap as a writer, how it can be applied across your organization, and how to make a compelling business case to invest in better content that will save your company time and money.

Christa is a communications expert who translates complicated industry concepts into clear, client-focused language. She also excels at incorporating technological advances into communications processes, and champions the adoption of useful technologies to support positive client experiences.

With a degree in Rhetoric, Language, and Professional Writing, Christa has worked with various organizations in Waterloo Region, focusing on technical communications and graphical user interface (GUI) design in the high-tech industry.For the last few years, Christa has championed clear communications and plain language at Manulife. She's currently building a movement called Let's Be Clear that is expanding into client-focused areas of the company.