Solving a business's Tech Comm needs

For a number of reasons, technology companies often struggle to articulate their value to their range of audiences (e.g., prospective customers, employees, investors, partners, analysts, etc).

In this session, Lee will draw on his varied experiences and observations to explore a number of specific communications challenges facing technology companies; while doing so, he'll share how he thinks technical communicators can help businesses overcome these challenges to better serve their audiences' diverse needs and to reap the related rewards.

Bio:
Lee Brooks is a reasonably accomplished technology marketer and a regular on the Communitech P2P scene. Between 2001 and 2017, he worked in various high-tech roles – transitioning from engineering through project management, product management, and into product marketing – within start-ups, scale-ups, and large corporations spanning private, public, and governmental organizations.

In November, 2017, he thought "screw it" and resigned from Sandvine after a great 13 years. Following a few months of freelancing, in September 2018 he launched Cromulent Marketing - a boutique marketing agency specializing in crafting messaging, creating content, and managing public relations for B2B technology companies.