Technically, you’re great, however…

Make yourself the "purple cow", the one that stands out of the crowd!

You’ll learn about ways to market yourself better, through effective marketing writing and improved communication skills – whether by improving your English, or in terms of your marketing writing.

Some of the seminar topics:
• Delivering your message with the perfect balance between technical and marketing aspects – using technical writing for marketing without resorting to clichés or “generic slogans”.
• Highlighting your product/service and emphasizing its distinctions simply and effectively, in a way that’s tailored to your target audience.
• Delivering your message using strong English, and pointing out the typical English language mistakes Israeli’s often make, so you can deliver a professional, straightforward and clear message.