Product Management: The Retalix Product Revolution, By Oren Betzaleli.
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Retalix is one of the largest most successful hi-tech companies in Israel today, a company that was highly innovative and developed an outstanding leadership in the Retail market.
Yet, a few years ago, the company was going through a major crisis. There had to be a change for the company to survive. There was a need for a revolution - a Product Revolution. This revolution and the people who made it happen is the story of our discussion.