Business and Technology in the Gaming Universe

Michal Ofek-Reisfeld: An independent Product Consultant who works with large-scale companies and start-ups to create and optimize apps. A seasoned veteran of the gaming industry with 14 years serving in Product Management positions in long-term gigs including 888 and Playtika.

Samuel Miller: A product-marketing expert, entrepreneur and game designer. Teaching Game Design at Holon Institute of Technology since 2007. Startup mentor in IDC's Entrepreneurship Club. Together we explore the Gaming Universe.

In the vibrant and volatile gaming industry, Product Managers juggle the exceptionally wide spectrum of challenges that go with managing a product within a rapidly evolving industry.

How do Product Managers bring their A-game to the fast-paced gaming industry?

Agenda:

18:00 - 18:15 - Introductions

18:15 - 18:30 - Business Technology and Product Management - Avi Gelber - 18:30 - 19:00 - The Secret* to Making Successful Game Apps - Michal Ofek-Reisfeld

• Just kidding! No secrets here, just creativity, good instincts and the willingness to free-fall into failure...or success! BUT you can increase your chances of making a wildly successful game app by following some tried-and-true tips and guidelines - all based on a true story, all guaranteed to sharpen your game-making tools.

19:00 - 19:30 - More Than Game Design: The MDA framework - Samuel Miller

Key points for the talk:

• Product design is about creating a specific user experience - not about arranging objects on wireframes.

• Users decide if, how and when to use the product. Product designer only assumes and validates. * Iterative design is key to a product’s success. 19:30 - 20:00 Panel Discussion and Q&A

20:00 - 20:15 Break

20:15 - 20:30 Special Presentation on the Science of Product Management, Lior Zadicareo

20:30 Call it a Day