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While it definitely takes a certain finesse to do PR right, it’s not rocket science -- which means there’s no reason why you can’t start advocating for your company today. The key is making sure that you have a sound communication strategy in place in order to build and foster a good reputation for you and your brand. The media has no patience when it comes to hearing about each company’s so-called revolutionary, game-changing technology that is “disrupting” the space. What’s the best way to approach the reporters that are best equipped to help you build your brand?

In this session, I'll focus on the following:

• How to find and reach the right audience to deliver an impactful message that can help build your company’s credibility

• How to identify and target the right journalists and media outlets

• How to craft the perfect pitch.

Following the session, there will be time for Q&A and for one-on-one meetings with anyone interested in learning more.

About WeWork:WeWork is the platform for creators. We provide beautiful workspace, an inspiring community, and meaningful business services to tens of thousands of members around the world. From startups and freelancers to small businesses and large corporations, our community is united by a desire for our members to create meaningful work and lead meaningful lives—to be a part of something greater than ourselves. Co-founded by Adam Neumann and Miguel McKelvey in New York City in 2010, WeWork is a privately held company with over 2000 employees.

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