Define Yourself As a Brand That Delivers Value
As a brand marketer for more than 25 years, Mark Beal will deliver a presentation with a focus on determining your personal brand, developing your brand narrative and defining your brand as one that delivers value to potential employers. The host of the 101 Lessons Podcast series which features interviews with CEOs and leaders and author of 101 Lessons They Never Taught You In College, Mark will discuss how to take ownership of your career.
Mark’s presentation will take a three-step approach to successfully searching for and securing your next job. His three-step approach includes the following:
1: Developing Your Brand Narrative
2: Detailing Your Target Industries and Companies
3: Driving Your Contacts To Act On Your Behalf
Attendees will leave this presentation with a strategic road map to guide their job search process..
For more than 25 years, Mark Beal developed and executed brands marketing and public relations campaigns for such leading companies and brands as Coca-Cola, Capital One, JPMorgan Chase, Taco Bell, Nestle, GlaxoSmithKline, Reebok and Adidas. He created campaigns around such major sports and entertainment platforms as the Olympic Games, Super Bowl, World Series, US Open Tennis and The Rolling Stones.
He has also taught more than 1,000 students and mentored many more. As adjunct professor in the School of Communication at Rutgers University in New Brunswick, he designs and teaches courses in communication, leadership, and public relations. Mark also collaborates with students at Montclair State University’s student–run public relations agency, Hawk Communications.
Mark’s students inspired him to write his first two books: "101 Lessons They Never Taught You In College" and "101 Lessons They Never Taught You In High School About Going To College." Mark’s third book, "Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media," was just published on Amazon and is generating national media coverage as the oldest Gen Zers join the workforce.
Mark brings his 101 Lessons to life via his podcast series, which is available for free by simply going to www.101lessonspodcast.com.
Go to http://www.thebreakfastclubnj.comfor more information and how to join the Yahoo group. You can join the yahoo group at any time; you do not need to have attended a meeting. You can also attend meetings at any time without having joined the yahoo group.
7:30 to 8:00 –Registration &Open Networking
8:00 to 8:15 - Welcome and housekeeping
8:15 to 9:15 – Presentation by the guest speaker – Limited to 60 minutes
9:15 to 10:15 - Elevator Pitch - 30 Seconds about yourself, who you are, what you are looking for, target companies (3-4), how we can help you, how you can help others. Follow the rule of the Three B’s of Public Speaking: Be informative; Be brief; Be seated.
10:15 until you choose to leave - Open Networking, follow up with people you are interested in meeting following their elevator pitch, exchange business cards, peruse the library, arrange follow up meetings, etc.
1 - Make sure you come with the 30 second elevator pitch - honed - including your targeted companies, your value proposition, etc.
2 - If you are not already a member of our Meetup.com and Facebook groups please join
3 - Once linked to our groups - link to each other - a strong network is a vital component to a successful job search
4 - If you are a member and new to transition send a brief message to the group (from the email you joined the breakfast club from) [masked] introducing yourself - and what companies you are targeting - we have 3,000+ members that will respond with help where they can