Past Meetup

Business of IoT London March 2015 Meetup

This Meetup is past

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After a brief hiatus ( The Business of IoT returns on March 18th. We are delighted to announce that Edelman ( are kindly hosting the next Business of IoT meetup.

This month we are delighted to be have talks from Maarten Ectors of Canonical ( and Justin Westcott of Edelman.

Maarten will be speaking on "The IoT app revolution" and Justin will be presenting some of the findings from The Edelman Trust Barometer 2015 (

Some more details on Edelman, and on the talk Justin Westcott will be giving, are below.

As always if you are interested in speaking please do get in contact ([masked]), and we will be following up with those that had proposed talks before we took our brief pause over the coming few days.


6:30 - 7:00 Arrive

7:00 - 7:05 Intros & House Keeping

7:05 - 7:20 The Edelman Trust Baromter 2015 - Justin Westcott, Edelman

7:20 - 7:30 Breed Reply - IoT Best in Breed & Breed Reply Advanced Incubator

7:30 - 8:00 The IoT app revolution - Maarten Ectors, Canonical

About Edelman

Edelman is the world’s largest independent PR agency with 65 offices in 31 countries across the globe. Clients include ICANN, Symantec, General Electric, Microsoft, eBay, Samsung, Box, Hootsuite & HP amongst others. In the UK, our technology team has been voted Technology Consultancy of the Year by PR Week for the past five years running and in 2014 was the winner of The European Excellence award ( for Technology/Consumer Technology PR, the leading awards for PR & communications across Europe.

The team here at Edelman is really excited to be hosting the next Business of IoT meet up and looks forward to giving you a warm welcome. We’re also pleased to have Justin Westcott, UK MD of Edelman Technology, presenting some of the findings from recent The Edelman Trust Barometer 2015 (, a robust study of the dynamics of trust in the global institutions of business, government, media and NGOs across 33 markets. 2015 was the time in the data’s 15 year history that trust in “technology” declined. The study also pointed to concerns about the pace of innovation in business being “too fast” raising some interesting communication challenges for companies operating in the IoT space. Justin will talk about this and the key attributes that shape and help build trust.

About Canonical

Canonical is the company behind Ubuntu. Canonical's customers include Google, Amazon, Microsoft, Intel, AT&T, Deutsche Telekom, HP, Intel, ARM, Broadcom, Qualcomm, Bloomberg, IBM, Lenovo, Nvidia, Dell, NTT, Yahoo, eBay, etc. Ubuntu powers anything from NASA satellites, Tesla infotainment, the biggest super computer in the world, etc. Ubuntu is the leading cloud operating system with 70% of the workloads on AWS and 63% of OpenStack. The Ubuntu Phone was launched some weeks ago. With Snappy Ubuntu Core you now have a lightweight Ubuntu that can power any smart device and put Snappy Apps on it that you buy from Snap Stores.

Looking forward to seeing you on March 18th.