What are you building, and for whom? | Module 3/5 | Lean Startup Essentials

Module 3/5 | Lean Startup | What are you building, and for whom?

Important Notice: This Meetup has been replaced by a new one on the same date in Lausanne.

Dear Smart Member,

In Module 2 we took you on a journey of Customer Discovery. You learnt why’ it’s not about your idea or product, but about about solving a problem or a need for a customer.

In this session, we help you uncover a shared language that helps you describe your business model.

(Event format: 90 minutes of high quality training which includes hands-on exercises in subgroups. From 20h30 onwards, informal networking with fellow participants.)

The tool and technique we use is the Value Proposition Canvas, a subset of one of Lean Startup's core elements: the Business Model Canvas.

Cultivating a shared language is essential when we need to explain - to ourselves and to others - what we have in mind.

By sharing our idea in a constructive, formal and yet playful way, we get to challenge our own assumptions and succeed in obtaining relevant, high quality feedback.

The major part of this session is dedicated to the Value Proposition Canvas (VPC).

The VPC allows us to address the two key questions which must be asked imperatively when initiating any new venture (as a startup or in a large organisation):

The Value Proposition
What value do we deliver to the customer? What customer problems are we helping to solve?

The Customer Segment
Who are our customers? What makes them tick?

Your three take away’s are:

1. Discover. The shared language of the Business Model Canvas

2. Learn. How to apply the Value Proposition Canvas

3. Create. During the hands-on session, you have the opportunity to create a Value Proposition Canvas relating to your very own business.

Hope to see you on 8th May 2014.

Doris, Giorgio, Jim, Vincenzo

(Organising Team)