The Marketing Meetup: Bedford - 10. Changing, Repositioning, Rebranding.

The Marketing Meetup: Bedford is an informal, friendly place for the marketers of Bedford & Bedfordshire to meet, learn, and share knowledge with one another.

As we turn 10 (meetings, not years!) in July, we'll be looking at how Bedford is changing, adapting, and punching well above its weight with two fantastic speakers from Bedford Independent and Charles Wells.

On the Night:

6.00pm - Doors open, snacks, drinks, networking, and hello's

6.30pm - Introduction and speakers

Speaker 1: Paul Hutchinson, Bedford Independent: "Adapting to a changing audience

...The internet is the only source of news showing growth – fact. While some still enjoy the tangible aspects of traditional media, less publications are being printed and less people are picking them up – another fact. Paul will look at the rise in online news, the data that can help refine your direction and increase your ROI, and why online news channels, like the Bedford Independent, are the only real way to reach a 21st century audience."

Speaker 2: Tom Foddy, Charles Wells: "The Fifth Generation

...With over 140 years of history, Charles Wells is an institution in the town of Bedford. After the sale of the brewery to Marstons in 2017, Charles Wells have needed to adapt and change their focus from beer to pubs. However, like the four generation before, the fifth is keen to cement their reputation as a brewing family. The talk will show how the business is being repositioned and rebranded for the next generation."

7.30(ish)pm - Talks finish, networking, more drinks.

8.00(ish)pm - End of the night, leave with new contacts, fresh ideas and a fuzzy glow about our hometown.

And finally...

Please let your marketing friends and colleagues know about this group too, we hope to build it into a great resource for Bedford's marketing community.

See you there!