Meetup 3: Climate Positive Language / It’s all write: 3 easy to follow tips!

The first speaker for the evening is Mike Healey, Technology Marketer at HYDRAO who will be discussing Climate Positive Business Models.

‘In a recent survey, 73% of consumers said they would positively choose to buy brands that are doing social or environmental good, but they are “savvy” and they want to know that the brands they buy have made a real commitment to going green. “Go Climate Positive” is a new community dedicated to helping businesses take positive steps to tackle the climate emergency. This short presentation offers an informative introduction to the ‘’Climate Positive’’ discussion and the language of positive change.’

About the Speaker

Mike Healey has worked within a range of Commercial Marketing roles in the Packaging, Capital Goods, SME Consulting and latterly Water Control technology at Kohler Mira Ltd and has extensive experience of Product, Brand and Communications Marketing across B2B and B2C. He is passionate about IoT enabled services, emotional story-telling and customer-led value propositions. Currently, freelance Mike is currently working on range of projects including Hydrao.fr (a French water tech startup), Packaginfo.co.uk, and on a consultancy basis with Sustainable Business Development Ltd., Always keen to help new businesses Mike also acts in a voluntary capacity as the Marketing and Communications Officer for the Bristol Bordeaux Partnership (www.bristolbordeaux.org) and is attempting to learn Mandarin Chinese.

Our second speaker, Laura Summerhayes will share with us her talk:
It’s all write: three copywriting rules to make you a better marketer!

Want to be a better marketer? Wordsmith Laura Summerhayes explains why when you learn to think like a copywriter, it helps you do just that. Whether you’re currently in a battle with proposal-writing or if you struggle to create print collateral that has a life beyond the bin, don’t panic. Laura shows you three copywriting rules which apply to any aspect of a marketer’s job. And the best bit? They’re stupidly simple, so you can put them into practice tomorrow.

The Bristol Marketing Meetup is an informal, friendly place for the marketers of Bristol to meet, learn, and share knowledge with one another. Come in 'listen' not 'sell' mode. Socialise and learn from your fellow marketing professionals on a range of topics relevant to the field today. We'll aim for monthly meetups with two speakers of keynote quality and plenty of time for networking.

Anyone welcome so long as you come to listen, share and learn, not sell and shout over one another :).