Marketing Meetup 2: Make your Marketing Spend count + Panel Discussion
Details
The Colchester Marketing Meetup is an informal, friendly place for the marketers of Colchester to meet, learn, and share knowledge with one another. Come in 'listen' not 'sell' mode :)
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In last month's meet up, Dave raised a question that started a good debate: "Is it advised to spread marketing spend across all mediums regardless of result or concentrate on where you have the most success/wins at the detriment to others?"
Come along with your marketing budget questions!
Speaker:
Tim Ellett - Make your Marketing Spend count: How to analyse ROI and know 'what percentage' of your budget to deliver the Plan is working!
There's an old saying - ' I know half of my marketing is working - I just don't know which half!' These days, with great analytical tools for Digital Media that may be less true, but in my experience even today most companies of all sizes are not getting the best out of their budgets.
Success starts with a good Strategy / Plan and ends with an assessment of ROI. This talk provides a framework / ideas / personal experience to help you with that journey.
Tim Ellett has worked as European Director and Middle East Regional Director for global brand agency Landor Associates and for 12 years ran his own Agency in New Zealand. Now back in the UK he works with The Marketing Centre as a part-time Marketing Director for businesses in the Essex / Eastern Counties region.
Panel Discussion:
After Tim's talk, the discussion will focus on debating all of the questions that you have regarding marketing budget allocation. This will cover all marketing tactics.
This will be good!
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The format of the night:
6.30PM - Doors Open - Light Snacks, Drinks, Networking, and smiles
7.00 PM - Introduction and Talks Begin
8:10/8:15PM - Talks Finish, Networking, Listening, Saying Hello, and Positively Lovely People
8.45PM - End of the night - you leave with new contacts and fresh ideas
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Partnered with:
KG Moore
And finally...
Please let your marketing friends and colleagues know about this group too, I hope to build it into a great resource for the community over the coming months and years. Attendance will be taken at this event. If you RSVP 'Yes' and then do not come, you will receive a strike. Three strikes and you're outta here! This is simply a measure to allow appropriate respect to the organisers, speakers, sponsors, and your fellow community members :)
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See you there!