Using AI to Defend Against Competition & Strategizing From Your Castle
Speaker: Ashley Fletcher, Adthena

Did you know 40% of CMOs have never tracked what their closest rivals are up to in Paid Search? Ashley Fletcher will share real search stories, with real data, so you can start to think and plan strategically in your battlegrounds.

This walkthrough will introduce search intelligence leader Adthena and their market-leading Whole Market View driven by AI. See what AI for marketing looks like in practice.

Join in the panel discussion regarding what AI means for marketing and for you.

#AI #SmartMarketing

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Panel Discussion: AI for Marketing
Discuss what AI means for marketing a

Panellists:
Ashley Fletcher, Adthena

Dr Maged Ali, Senior Lecturer, Management and Marketing, Essex Business School

Others TBC

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Format of the Night:

6.30PM - Doors Open - Light Snacks, Drinks, Networking, and Smiles

7.00 PM - Introduction and Welcome

7.10 PM - Defending Against Competition & Strategizing From Your Castle

7.40 PM Panel Discussion: Using AI in Marketing

8:15 PM - Panel Finishes, Networking, more drinks and happiness

8.45 PM - End of the night - you leave with new contacts and fresh ideas

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Partnered with:

KG Moore - Marketing Agency specialising in marketing strategy development and customer insight. Using data and insight to build brands with purpose who deliver a wonderful customer experience, making the world a better place.

Brand Recruitment - The best marketing recruitment company I know and wonderful supporters of the meetup.

EIRA - (Enabling Innovation: Research to Application) supports innovation in the East of England by providing businesses with access to specialist facilities and academic expertise. Digital creative and AI are two of the principal areas where they are supporting business growth.

Innovation Centre - The most amazing collaborative space, supporting growing businesses in the technology sector.

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And finally...

Please let your marketing friends and colleagues know about this group too, I hope to build it into a great resource for the Colchester marketing community over the coming months and years. Attendance will be taken at this event. If you RSVP 'Yes' and then do not come, you will receive a strike. Three strikes and you're outta here! This is simply a measure to allow appropriate respect to the organisers, speakers, sponsors, and your fellow community members :)

See you there!

Kim Moore

The Marketing Meetup: Colchester

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SEO (Search Engine Optimization)

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4: Using AI to Defend Against Competition & Strategising From Your Castle

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The Marketing Meetup: Colchester

4: Using AI to Defend Against Competition & Strategising From Your Castle

The Marketing Meetup: Colchester

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