Cutting Through The Hype: What You Really Need To Know About Big Data

Big data is everywhere. You can’t avoid being exposed to discussions around big data, and the analysis of it, on a regular basis. The downside of this attention is that there is a lot of hype and misinformation in the marketplace. You have a right to be skeptical of many of the claims! Many companies are confused about how to get started, what actions to take, and what pitfalls to avoid. Based on content from the popular books Taming The Big Data Tidal Wave (http://www.tamingthebigdatatidalwave.com/) and The Analytics Revolution (http://www.theanalyticsrevolutionbook.com/), this talk will provide an overview of important themes to understand regarding big data. The talk will address technological, organizational, and cultural points that must be considered. Most importantly, the talk will aim to provide even skeptics a solid direction to take their big data initiatives.

Bill Franks Bio

Bill Franks is Chief Analytics Officer for Teradata, where he provides insight on trends in the analytics & big data space and helps clients understand how Teradata and its analytic partners can support their efforts. In addition, Franks is a faculty member of the International Institute for Analytics and the author of the books Taming The Big Data Tidal Wave and The Analytics Revolution. He is also a sought after speaker and frequent blogger. His work has spanned clients in a variety of industries for companies ranging in size from Fortune 100 companies to small non-profit organizations. You can learn more
at http://www.bill-franks.com.