User research - in its many forms - is as vital to the success of a product or experience as it ever has been.
In an increasingly data-led world, we can't simply reduce audiences to numbers on a screen or a set of interactions in a data-set. It only tells half the story!
For any company - from enterprise to SME - to be successful, we have to understand why audiences act the way they do and to do that, we have to look beyond the data and engage them on a more personal level.
This meet-up will be dedicated to discussing the power of user research through case studies, change stories and discussing different methods that connect one party to another.
If you're a dedicated researcher, a creator of intuitive and audience-tailored experiences or just wanting to know more, we want you to be part of the conversation!