Next Meetup

Discover Your Ideal Customer’s Secret Language, Make Your Business Irresistible
Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible with Jeffrey Shaw Wednesday February 21, 2018 Free to current PPGF Members - $15 for guests - $5 students with ID card - 3 Students for $10 • 7 PM -7:30 PM Meet and Greet Program 7:30-9 ;30 PM • Location: Hollywood Jaycees Hollywood Blvd West of I-95 directly across from the train station on Jaycee Blvd. Next to the west side of the railroad tracks. (Directions: Jeffrey will be discussing his new book “LINGO”. There will be will be a book signing at the end of the program. For the first 25 books sold, regular price $18.95, the PPGF special price will be just $10.00 at the February meeting! The fastest, easiest, and most profitable way to have a successful business is to work with your ideal customers. They value your offering and pay you what it’s worth and they are a joy to serve. But how can you rise above the noise in a crowded marketplace to attract these customers? You learn to speak their secret language. In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by showing them that you “get” them. In this book you’ll learn: The 5-Step Secret Language Strategy he used to go from being overlooked to being overbooked in less than one year • How LINGO as a marketing strategy makes competition almost irrelevant • How pricing can attract, not deter, your ideal customer • How to develop a brand image that magnetizes your ideal customer and filters out the rest With game-changing insights, practical action steps, and relatable examples, Jeffrey Shaw opens a groundbreaking conversation to make business easier, more profitable, and more positively impactful for any entrepreneur. Jeffrey Shaw Bio Jeffrey is a professionally trained photographer, business coach and speaker who lives in Manhattan and travels nationwide meeting clients, working with fellow photographers and speaking. He is a graduate of The Hallmark Institute of Photography and The Coaches Training Institute. His portraits have appeared on The Oprah Show, in “O” magazine, People Magazine, CBS News, and on the cover of New York Family Magazine. Jeff’s business training program, “Prosperity & Purpose” has been presented at numerous events and in multiple formats. He is also the creator and facilitator of an annual six-month business educational program called Photography Business MasterMind. Jeff will earn his PPA Craftsman Degree in 2013. Jeffrey has been a family portrait photographer for over 28 years. He is a professionally trained business life coach and speaker. Jeff is committed to providing educational forums for photographers who want to improve their businesses and desire personal growth. Register for this program or find out about CPP Certified Professional Photographer by email from Robert Stolpe 954 224-8122 Visit Professional Photographers Guild of Florida, the South Florida PPA and FPP Affiliate also on Meetup and Facebook.

Hollywood Jaycees

2930 Hollywood Blvd · Hollywood, FL

What we're about

Public Group

The Professional Photographers Guild of Florida was established in 1955 and has just celebrated it's 60th Anniversary.

We are a fee based membership organization of $120 per year.

We encourage non-member guests and students to attend our monthly seminars and competitions with reasonable $15 guest admissions, $5 student admissions and our 3 for 2, 2012 student promotion of 3 students for the price of two or $10. What a bargain!

The Professional Photographers Guild of Florida (PPGF) is your Miami-South Florida Affiliate of PPA (Professional Photographers of America) ( We recommend PPA memberships too.

Are you a Certified Professional Photographer CPP ( As the PPA Affiliate we promote Certification to our members. We schedule Certification exams in South Florida. Find out more about at a monthly seminar, our website or by contacting us.

Are you a South Florida PPA member? If you join us there are opportunities to earn speaking and service merits locally.

For more PPGF information and to sign up for our monthly PPGF Newsletter, please visit:

We like to network with other South Florida Photography Organizations and share meeting schedules on our Calendar (

Our Board Members speak and judge for other South Florida Photography Organizations.

Come network with us at a monthly PPGF seminar!

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