What we're about

The Startup Station is a comprehensive educational resource for early stage startup founders.

Watch our video about The Startup Station: https://youtu.be/07ElMQO3CrA.
Watch our video about The Startup Station's educational program: https://youtu.be/J7VDzhmIBw0.

99% of startup founders are afraid of the terms Proforma Financials, Balance Sheet, Types of Cash Flow, WACC, IRR, and especially, Valuation.

99.9% of startup founders don’t understand how to logically estimate demand for their pre-revenue ventures.

If you’re reading this, it’s because you’re raising money or researching the best ways to raise money for your seed or Series A round. It’s a daunting challenge, even for the best finance professionals, and downright scary for startup founders with no finance experience.

Calm your fears - You’ve come to the right place!

The Startup Station has helped hundreds of founders just like you to learn the language of business and finance so that you can effectively communicate with investors. This skill will help to make your venture financially successful. We equip you and your business plan with a defensible financial model that credibly values your company and serves as a management tool to correctly adjust your strategy based on market feedback.

We have experts with both Computer Science and MBA degrees. Therefore, we speak both the technical and business languages to help you bridge the gap.

Want to hear what other startup founders who took our courses are saying? Read our testimonials at https://thestartupstation.com/p/testimonials.

HOW DO WE HELP?

Knowledge of finance is integral for any founder looking to build a successful business but it is especially helpful for those searching for outside financing.

According to Fundable (http://www.fundable.com/) and Entrepreneur (https://www.entrepreneur.com/article/230011), 565,000 startups are launched every year and just under 3% receive angel and VC investments. Entrepreneur (https://www.entrepreneur.com/article/234604) identifies three main reasons startup founders fail to secure funding:

1. Misunderstanding your financial situation,

2. Underutilizing your management team, and

3. Lacking a clear go-to-market strategy.

By working with us, you can avoid making those mistakes and get funded faster.

The Startup Station helps you master easy-to-follow frameworks for modeling and valuing your startup. Specifically, we provide the tools to:

1. Evaluate the financial feasibility of your business,

2. Understand the drivers of your business model and logically determine their values, overcoming the main challenge of properly modeling early stage ventures;

3. Build your first financial model and credibly value your company;

4. Learn startup-related finance and accounting; AND

5. Create a necessary management tool to measure and monitor the effectiveness of your strategy.

We Offer Finance Courses (https://thestartupstation.com/courses), Workshops (https://thestartupstation.com/p/workshops), and Services (https://thestartupstation.com/p/services) to Early-Stage Startups!

Do It Yourself: Our finance curriculum is based on real case studies and specifically targets early stage, pre-revenue startups with little to no finance experience. The curriculum includes courses on financial accounting and analysis, financial modeling, valuation, and financing vehicles. After completing our program, you will have the tools to build your own financial model, value your company, and negotiate term sheets with investors!

Custom Advice: For those who wish to get individualized support, we are happy to help you on a one-on-one basis. We are leading experts in creating credible financials and fair valuations for any product or tech startup. We can audit and improve existing models or create a new model from scratch. We also provide feedback for your pitch decks to make them investor-ready, logical, and thorough.

For Beginners: We offer free resources on social media where we post new content related to strategic or financial aspects of running a startup on a weekly basis.

Learn more at www.thestartupstation.com.

Upcoming events (5+)

Workshop 7: Case Study For an Early-Stage Software Startup, Part I

The Startup Station is a comprehensive resource for modeling and valuing early-stage ventures. Our LIVE Interactive Workshops complement our online educational program. Now, in addition to having a pre-recorded instructional, founders will have the opportunity to receive LIVE feedback in an INTERACTIVE environment. Our video about The Startup Station: https://youtu.be/4p83jGfAzu8. Our video about our educational program: https://youtu.be/J7VDzhmIBw0. 99% of startup founders are afraid of the terms Pro-forma Financials, Balance Sheet, Types of Cash Flow, WACC, IRR, and especially, Valuation. 99.9% of startup founders don’t understand how to logically estimate demand for their pre-revenue ventures. The Startup Station has helped hundreds of founders just like you to learn the language of business and finance so that you can effectively communicate with investors. This skill will help to make your venture financially successful. We equip you and your business plan with a defensible financial model that credibly values your company and serves as a management tool to correctly adjust your strategy based on market feedback. Read our testimonials at https://thestartupstation.com/p/testimonials. WORKSHOP 7 CURRICULUM. PREREQUISITE: WORKSHOPS 1-6, OR PRIOR KNOWLEDGE OF ACCOUNTING, FINANCIAL MODELING, AND VALUATION. In this workshop we build pro-forma revenue projections for a fictional early-stage software startup, "Coolest Thing Ever". "Coolest Thing Ever" has two revenue streams: A. The subscription stream has two levels of subscriptions: one-month and six-months and four marketing strategies. B. The advertising stream is launched based on a financial threshold. C. The advertising stream uses a sales force to generate sales. The workshop will focus on: 1. The structure of a financial model; 2. Formulating assumptions for pricing and marketing strategies for each revenue stream; and 3. Modeling techniques for pricing and marketing strategies for each revenue stream. HOW TO ATTEND: We will send you a Zoom link 72 and 24 hours before class. CHECK THE EMAIL ASSOCIATED WITH THIS MEETUP, INCLUDING SPAM. Contact me the day before if you have any questions. Learn more about our workshops at https://thestartupstation.com/p/workshops. ABOUT THE STARTUP STATION'S EDUCATIONAL PROGRAM Our ten-week workshop curriculum covers the same material as the five online recorded courses. We teach the subjects of financial accounting, financial modeling, valuation, and startup financing. After completing our curriculum, you will learn how to: 1. Formulate credible assumptions for your business model, 2. Build pro-forma financial projections for your business, 3. Value your startup, 4. Select your financing vehicle and negotiate your term sheet, and 5. Understand the basics of financial accounting and analysis. Our expanded offering for each online recorded course now includes: 1. LIFETIME ACCESS to 2 hours of easy-to-understand MBA-level finance lectures; 2. LIFETIME ACCESS to 120+ practice questions; 3. AVAILABLE FOR DOWNLOAD: All PowerPoint and Excel materials; 4. AVAILABLE FOR DOWNLOAD FOR COURSE #4: A comprehensive financial model template for a fictional software startup with subscription and advertising revenue streams; 5. THREE-MONTH ACCESS to corresponding live workshops; and 6. LIFETIME ACCESS to a private Facebook group where you can interact with Victoria Yampolsky and other students. We offer discounts if you buy THREE OR MORE workshops or TWO OR MORE online recorded courses. Register for more than one workshop at: https://www.eventbrite.com/e/workshop-7-case-study-for-an-early-stage-software-startup-coolest-thing-ever-part-i-tickets-58875128093. BONUS: You will receive a coupon code for the amount spent on the workshops to redeem toward corresponding recorded online courses. You DO NOT get materials if you only attend the workshops. Don't want to wait? Start learning today at https://thestartupstation.com/courses.

Workshop 8: Case Study For an Early-Stage Software Startup, Part II

The Startup Station is a comprehensive resource for modeling and valuing early-stage ventures. Our LIVE Interactive Workshops complement our online educational program. Now, in addition to having a pre-recorded instructional, founders will have the opportunity to receive LIVE feedback in an INTERACTIVE environment. Our video about The Startup Station: https://youtu.be/4p83jGfAzu8. Our video about our educational program: https://youtu.be/J7VDzhmIBw0. Read our testimonials at https://thestartupstation.com/p/testimonials. WORKSHOP 8 CURRICULUM. PREREQUISITE: WORKSHOPS 1-6, OR PRIOR KNOWLEDGE OF ACCOUNTING, FINANCIAL MODELING, AND VALUATION, WORKSHOP 7. In this workshop we build pro-forma revenue projections for a fictional early-stage software startup, "Coolest Thing Ever". "Coolest Thing Ever" has two revenue streams: A. The subscription stream has two levels of subscriptions: one-month and six-months and four marketing strategies. B. The advertising stream is launched based on a financial threshold. C. The advertising stream uses a sales force to generate sales. The workshop will focus on: 1. Creating assumptions for and modeling: Variable Costs, Overhead Costs, Salaries, Fixed Assets, and Working Capital; 2. Creating Income Statement, Balance Sheet, Cash Flow Statement; 3. Calculating the company's valuation, funding needs and use of funds, and financial summary; 4. Performing break-even analysis; and 5. Calculating Customer Lifetime Value for each revenue stream. HOW TO ATTEND: We will send you a Zoom link 72 and 24 hours before class. CHECK THE EMAIL ASSOCIATED WITH THIS MEETUP, INCLUDING SPAM. Let me know before 11 am on the day of the workshop if you did not receive the email. Learn more about our workshops at https://thestartupstation.com/p/workshops. ABOUT THE STARTUP STATION'S EDUCATIONAL PROGRAM Our ten-week workshop curriculum covers the same material as the five online recorded courses. We teach the subjects of financial accounting, financial modeling, valuation, and startup financing. After completing our curriculum, you will learn how to: 1. Formulate credible assumptions for your business model, 2. Build pro-forma financial projections for your business, 3. Value your startup, 4. Select your financing vehicle and negotiate your term sheet, and 5. Understand the basics of financial accounting and analysis. Our expanded offering for each online recorded course now includes: 1. LIFETIME ACCESS to 2 hours of easy-to-understand MBA-level finance lectures; 2. LIFETIME ACCESS to 120+ practice questions; 3. AVAILABLE FOR DOWNLOAD: All PowerPoint and Excel materials; 4. AVAILABLE FOR DOWNLOAD FOR COURSE # 4: A comprehensive financial model template for a fictional software startup with subscription and advertising revenue streams; 5. THREE-MONTH ACCESS to corresponding live workshops; and 6. LIFETIME ACCESS to a private Facebook group where you can interact with Victoria Yampolsky and other students. We offer discounts if you buy THREE OR MORE workshops or TWO OR MORE online recorded courses. Register for more than one workshop at: https://www.eventbrite.com/e/workshop-7-case-study-for-an-early-stage-software-startup-coolest-thing-ever-part-i-tickets-58875128093. BONUS: You will receive a coupon code for the amount spent on the workshops to redeem toward corresponding recorded online courses. You DO NOT get materials if you only attend the workshops. Don't want to wait? Start learning today at https://thestartupstation.com/courses.

Workshop 9: Fundraising Strategy and Financing Vehicles for Startups, Part I

The Startup Station is a comprehensive resource for modeling and valuing early-stage ventures. Our LIVE Interactive Workshops complement our online educational program. Now, in addition to having a pre-recorded instructional, founders will have the opportunity to receive LIVE feedback in an INTERACTIVE environment. Our video about The Startup Station: https://youtu.be/4p83jGfAzu8. Our video about our educational program: https://youtu.be/J7VDzhmIBw0. 99% of startup founders are afraid of the terms Pro-forma Financials, Balance Sheet, Types of Cash Flow, WACC, IRR, and especially, Valuation. 99.9% of startup founders don’t understand how to logically estimate demand for their pre-revenue ventures. The Startup Station has helped hundreds of founders just like you to learn the language of business and finance so that you can effectively communicate with investors. This skill will help to make your venture financially successful. We equip you and your business plan with a defensible financial model that credibly values your company and serves as a management tool to correctly adjust your strategy based on market feedback. Read our testimonials at https://thestartupstation.com/p/testimonials. WORKSHOP 9 CURRICULUM. PREREQUISITES: NO PRIOR KNOWLEDGE OF FINANCE IS REQUIRED. 1. How to look for investors: 2. Which legal documents are required for an equity raise; 3.. The structure of an equity investment: A. Anti-dilution clauses B. Preferred stock C. Warrants D. Other clauses HOW TO ATTEND: We will send you Zoom instructions on how to attend 72 and 24 hours before class. CHECK THE EMAIL ASSOCIATED WITH THIS MEETUP, INCLUDING SPAM. Let me know before 11 am on the day of the workshop if you did not receive your Zoom link. Learn more about our workshops at https://thestartupstation.com/p/workshops. ABOUT THE STARTUP STATION'S EDUCATIONAL PROGRAM Our ten-week workshop curriculum covers the same material as the five online recorded courses. We teach the subjects of financial accounting, financial modeling, valuation, and startup financing. After completing our curriculum, you will learn how to: 1. Formulate credible assumptions for your business model, 2. Build pro-forma financial projections for your business, 3. Value your startup, 4. Select your financing vehicle and negotiate your term sheet, and 5. Understand the basics of financial accounting and analysis. Our expanded offering for each online recorded course now includes: 1. LIFETIME ACCESS to 2 hours of easy-to-understand MBA-level finance lectures; 2. LIFETIME ACCESS to 120+ practice questions; 3. AVAILABLE FOR DOWNLOAD: All PowerPoint and Excel materials; 4. AVAILABLE FOR DOWNLOAD FOR COURSE # 4: A comprehensive financial model template for a fictional software startup with subscription and advertising revenue streams; 5. THREE-MONTH ACCESS to corresponding live workshops; and 6. LIFETIME ACCESS to a private Facebook group where you can interact with Victoria Yampolsky and other students. We offer discounts if you buy THREE OR MORE workshops or TWO OR MORE online recorded courses. Register for more than one workshop at: https://www.eventbrite.com/e/workshop-9-fundraising-strategy-and-financing-vehicles-part-i-tickets-58875570416. BONUS: You will receive a coupon code for the amount spent on the workshops to redeem toward corresponding recorded online courses. You DO NOT get materials if you only attend the workshops. Don't want to wait? Start learning today at https://thestartupstation.com/courses.

Workshop 10: Fundraising Strategy and Financing Vehicles for Startups, Part II

The Startup Station is a comprehensive resource for modeling and valuing early-stage ventures. Our LIVE Interactive Workshops complement our online educational program. Now, in addition to having a pre-recorded instructional, founders will have the opportunity to receive LIVE feedback in an INTERACTIVE environment. Our video about The Startup Station: https://youtu.be/4p83jGfAzu8. Our video about our educational program: https://youtu.be/J7VDzhmIBw0. 99% of startup founders are afraid of the terms Pro-forma Financials, Balance Sheet, Types of Cash Flow, WACC, IRR, and especially, Valuation. 99.9% of startup founders don’t understand how to logically estimate demand for their pre-revenue ventures. The Startup Station has helped hundreds of founders just like you to learn the language of business and finance so that you can effectively communicate with investors. This skill will help to make your venture financially successful. We equip you and your business plan with a defensible financial model that credibly values your company and serves as a management tool to correctly adjust your strategy based on market feedback. Read our testimonials at https://thestartupstation.com/p/testimonials. WORKSHOP 10 CURRICULUM. PREREQUISITES: NO PRIOR KNOWLEDGE OF FINANCE IS REQUIRED. 1. The structure of a SAFE investment: A. How does it work? B. Conversion triggers: acquisition and the next round of financing; and C. Methods to determine an equity stake upon conversion: valuation cap and discount rate. 2. The structure of a Convertible Debt investment: A. Similarities to and differences from a SAFE investment; 3. Conclusion: A. Control and information rights; B. How to evaluate accelerators; and C. Pros and cons of equity, SAFE and convertible debt. HOW TO ATTEND: We will send you Zoom instructions on how to attend 72 and 24 hours before class. CHECK THE EMAIL ASSOCIATED WITH THIS MEETUP, INCLUDING SPAM. Let me know before 11 am on the day of the workshop if you did not receive your Zoom link. Learn more about our workshops at https://thestartupstation.com/p/workshops. ABOUT THE STARTUP STATION'S EDUCATIONAL PROGRAM Our ten-week workshop curriculum covers the same material as the five online recorded courses. We teach the subjects of financial accounting, financial modeling, valuation, and startup financing. After completing our curriculum, you will learn how to: 1. Formulate credible assumptions for your business model, 2. Build pro-forma financial projections for your business, 3. Value your startup, 4. Select your financing vehicle and negotiate your term sheet, and 5. Understand the basics of financial accounting and analysis. Our expanded offering for each online recorded course now includes: 1. LIFETIME ACCESS to 2 hours of easy-to-understand MBA-level finance lectures; 2. LIFETIME ACCESS to 120+ practice questions; 3. AVAILABLE FOR DOWNLOAD: All PowerPoint and Excel materials; 4. AVAILABLE FOR DOWNLOAD FOR COURSE # 4: A comprehensive financial model template for a fictional software startup with subscription and advertising revenue streams; 5. THREE-MONTH ACCESS to corresponding live workshops; and 6. LIFETIME ACCESS to a private Facebook group where you can interact with Victoria Yampolsky and other students. We offer discounts if you buy THREE OR MORE workshops or TWO OR MORE online recorded courses. Register for more than one workshop at: https://www.eventbrite.com/e/workshop-9-fundraising-strategy-and-financing-vehicles-part-i-tickets-58875570416. BONUS: You will receive a coupon code for the amount spent on the workshops to redeem toward corresponding recorded online courses. You DO NOT get materials if you only attend the workshops. Don't want to wait? Start learning today at https://thestartupstation.com/courses.

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