We're super fortunate to have Vancouver-based expert Rahel Anne Bailie give a guest talk about the content economy, based on her book Content Strategy: Connecting the dots between business, brand, and benefits. (http://thecontentstrategybook.com)
Detailed guest talk description
Digital visionary David Armano predicted that 2013 will see a shift to a content economy, with organizations waking up to the realization that content is a business asset that captures attention. But how does one leverage content in an environment where the deliverables are constantly changing?
A content economy demands a "content first" approach, and this is particularly true for the large bodies of content managed by technical communicators. Rahel’s guest talk will look at some of the principles behind a content strategy that supports delivery and mitigates risk with a "content first" approach, and makes organizations more agile when responding to new demands on our content resources.
Rahel Anne Bailie is a content strategist who works on web and multi-modal projects, and a supporter of content structure and standards. Focused on increasing ROI of product lifecycle content, she is a synthesizer of requirements analysis, information architecture, and content management, as well as interpreter of geek to business during content management implementations.
Founder of Intentional Design. Fellow of the Society for Technical Communication. Accredited Cognitive Edge practitioner. Co-producer of Content Strategy Workshops. Co-author of Content Strategy: Connecting the dots between business, brand, and benefits.