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Ever seen clients stand around a written report gesturing at various pages discussing the insights and their implications? …Didn’t think so.
In this appropriately visual talk Nick Bowmast will describe how he became so strongly biased towards using rich pictures to communicate insights and what they mean to his clients. He will share lots of examples from sketchy to polished work and will talk you through his creative process, so your design or UX research deliverables can get people talking too.
The talk contains nudity, a tragic rocket-launching accident and a jar of very expensive wrinkle cream. You have been warned. :D
About the presenter:
Nick is an independent design researcher from NZ with a broad design background in industrial, architectural and digital design.
He discovered the importance of understanding his own customers needs in the early 1990s as a custom surfboard maker. In this environment he learned the difference between what people say they want versus what they really need, and the value of working to a brief informed by reality.
Research and design collided for Nick in London, where he worked as a user researcher for UX and behavioural research agencies. Here he discovered user centred design and has since applied his instinct for finding out what makes people tick to shape experiences from hospitals to home brewing kits, mortgages to medical devices, TV apps to truckers maps.
Along the way, Nick couldn’t resist bringing his own product to market - Mr. Tappy (http://www.mrtappy.com/), a mobile device recording rig. You can learn more about him on his website bowmast.com (http://bowmast.com/) and reach him on Twitter @bowmast.