The Art of Explanation with Lee LeFever

Have you ever had a great idea for a product or a service or maybe an improvement to your business, but people just don’t seem to get it? More often than not it is because your idea has an explanation problem.

Well fear not because Lee LeFever, co-founder of Common Craft and author of The Art of Explanation, is going to join us for a fun, interactive session where he will give us a sneak peek into the process that Common Craft follow to produce their world famous explainer videos - from script to storyboard to final content and animation!

P.S. if you want to see some examples of the explainer videos that Lee and his wife Sachi produce then check out the Common Craft video library: https://www.commoncraft.com/video-library

Lee LeFever BIO
Lee LeFever is the co-founder of Common Craft and author of two books: The Art of Explanation and Big Enough. Since 2007, Common Craft has won numerous awards, worked with respected brands like LEGO, Google, Intel, and Ford, and created original explainer videos that have earned over 50 million online video views. Today, Common Craft produces educational guides, ready-made videos and digital visuals that are used by educators in over 50 countries. Lee and his partner Sachi are Common Craft’s only employees and work from their home off the coast of Washington State.