19th (Online) Thessaloniki UX meetup - Joint Meetup with Athens UX Community

For the 19th (online) Thessaloniki UX Meetup, we are extremely happy to run a joint meetup with the Athens UX Community and welcome:

Jaime Levy
Product Strategist, author of "UX Strategy"
to talk to us about "The Evolution of UX Strategy"

We start at 19:00. The presentation and the talk with Jaime are going to be in English, but anyone can ask in Greek (we are going to translate the QnA).

This meetup is, as always, open and free for everyone.

Special thanks to our sponsors

• .fromScratch Design Studio (https://fromscratch.gr)
• Zanshin Labs (https://bit.ly/38CStzJ)
• theUXprodigy (https://www.theuxprodigy.com/)

for supporting this event, and also for giving books as gifts 📚 🎁 to some lucky members of the audience.

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Have you ever wondered aloud, what exactly is UX Strategy? Well, Jaime Levy, the author of the O’Reilly Media best-selling book UX Strategy is coming with a long ranty answer. It’s something that she explored in her 2nd edition (which just dropped on Amazon).

User experience (UX) strategy lies at the intersection of UX design and business strategy. This talk delves into the evolution of the term over the last 13 years and how it has taken on new meaning. Jaime will also provide a high-level overview of the product strategy techniques that make up her methodology. Please come with good cheer and questions.

Jaime Levy is a product strategist, best-selling author, professor, and public speaker based in Los Angeles and Berlin. She helps business leaders and internal teams transform their product visions into innovative digital solutions that customers want. Jaime offers product strategy consulting, in-house training, conducts public/private workshops, and speaks at design and innovation conferences worldwide.

For more than 30 years, Jaime has been a pioneer in the creation of game-changing digital products and services. She currently runs her own strategy and design consultancy JaimeLevy.com based in Los Angeles and Berlin. Jaime has worked for Fortune 500 companies and award-winning agencies, leading the UX on projects in the entertainment, healthcare, finance, and technology sectors.

Jaime has taught product design and strategy courses and lectured at universities including the University of Southern California, New York University, Claremont Graduate University, Royal College of Art, University of Applied Sciences Potsdam, and the University of Oxford.

You can learn more about Jaime on Wikipedia (https://en.wikipedia.org/wiki/Jaime_Levy) or find her on LinkedIn (https://www.linkedin.com/in/jaimerlevy/) and Twitter (https://twitter.com/JaimeRLevy).

Jaime is premiering this talk as a special thank you to Dimitris Niavis who helped out with the book artwork. (Extra kudos for running the "meetup logistics" for this joint session)
She also loves Greece and the secret village of Lentas, Crete!

You can find the 2nd edition of the "UX Strategy" book here https://amzn.to/3mKRdCc, and the first chapter here https://bit.ly/3g0BoWw.