Building a SaaS for Customer Loyalty: a Winning Lot in Online Marketing

We found the best way to celebrate the feminine-focused month of March with Timisoara Online Marketing Meetup, having again an international special guest, Zsuzsa Kecsmar, a fantastic woman entrepreneur and marketing professional!

Getting to success as a startup is most often a far from linear process. When back in 2012, the Szeged-born Antavo (http://antavo.com) pioneered the field of Facebook Timeline apps with a tool to help marketers launch promotional campaigns across multiple (but mainly FB) platforms, they have rapidly received the attention and the 50 kEUR investment from the famous, London-based, Seedcamp accelerator.

Moving to UK was a glamourous promise but relatively soon the changing platform policies by Facebook proved almost fatal. Getting back to Hungary was the only rational move as was the need for a massive product pivot that came with unavoidable client churn, up to getting to serve a single big client. After almost closing business over-depending of this single client, Antavo came to the next, winning, pivot.

Now, Antavo is a company developing a customer retention SaaS for fashion and retail industries doubling team and tripling revenues year-on-year in 2017.

Find out from Zsuzsa Kecsmar (https://www.linkedin.com/in/zsuzsakecsmar/), Antavo's co-founder and CMO, listed by Forbes among the top 100 European tech female founders, how the currently 26 members team of the new Antavo, re-launched in September 2016, helps retailers and brands like Toys "R" Us, Pepsi, Björn Borg or Simply Be, build and execute loyalty programs generating figures like 10 million EUR in revenues or 1200% ROI (both in the case of the Luisa Via Roma brand).

We are looking forward to listen together with you Antavo's story and online marking insights from a probably red-dressed Zsuzsa Kecsmar! :)