ABM on Hard Mode: Aligning for Big Deal Hunting

Trapeze Group has built an award-winning ABM practice that's working to close big, complex deals with public transit authorities. This is ABM on Hard Mode.

They're leveraging personalized website experiences, paid and organic social, direct mail, industry events, webinars and more, all orchestrated to deliver a compelling value proposition to their highly targeted audience.

Their excellent work was recognized by The Finny Awards hosted by Demand Gen Report back in February. More about that here: https://goo.gl/8Tidbu

Wherever you are on your ABM journey, this presentation will show you how to:

• Effectively structure your marketing team
• Leverage existing resources (ABM campaigns don’t have to be costly!)
• Sell the ABM framework to the management team
• And much more

Speakers from Trapeze Group:

• Christina Ioannou – Marketing Campaign Specialist
• Eliana Franco – Creative Services Manager
• Michelle Hsu – Marketing Engagement Coordinator

Learn from Trapeze Group's deft navigation of a very difficult challenge and apply it to your ABM build, whatever your industry and whatever the complexity of your sale.

Doors Open: 6:00
Presentations begin: 6:45
After-Party: 8:00

Food. Drinks. ABM... can you imagine a better Tuesday evening?

About The Trapeze Group:

The business of transportation is complex. There are new trends and emerging challenges every day. We make it our business to deliver the best in technology, systems and services you need to automate the multitude of tasks that come with supporting, building, managing and measuring better transportation services.

Trapeze Group works with public transit agencies and their communities to develop and deliver smarter, more effective public transit solutions.