What we're about

The Action Design Network is a non-profit organization founded in December 2012 to promote the use of behavioral economics and psychology in product design. The group has quickly grown to 3,500 members with monthly events in multiple cities across North America. Here's the global hub: http://www.actiondesigner.net

We're the Toronto chapter, called Toronto Action Design, or TAD for short. We're just starting out, so if you'd like to get involved, we're looking for people to join our organizing committee, and pitch in.

Upcoming events (1)

Get Biking: Behavioural Design + Cycling

Max Gluskin House

How can we get more people biking in Toronto? We face all kinds of challenges when it comes to putting foot to pedal in this city. In this workshop we’ll explore how behavioural design can help overcome psychological barriers to getting on a bike. You don’t need to know anything about cycling to participate, as we’re looking for fresh perspectives. 5:30 PM: snacks and friendly chats with other attendees 6:15 PM - 6:30 PM: BIKING NUDGES Brianna Smrke and Sarah Lazarovic present a super fun visual primer of some of the best examples of behavioural design to promote cycling in cities around the world. 6:30 - 7:15ish: DESIGN SESH: PIMP YOUR RIDE We will break up into small groups and guest facilitators will help people through a mapping exercise. After drawing out a journey map describing participants’ current experiences, folks will have an opportunity to layer over behavioural design interventions that could turn cycling from intimidating to awesome. 7:15 - ? : sharebacks, more snacks and healthy chatter

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