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TORONTO CHAPTER https://tdwi.org/pages/chapters/toronto/home.aspx?m=1 The key role of geography in Big Data Integration and Marketing & How Cloud Data Warehousing will Change Analytics, and Data Overall Connect. Share. Learn. ATTENTION ALL BI/DW AND ANALYTICS PROFESSIONALS Dear Toronto/GTA Chapter BI/DW and Analytics Professionals, We cordially invite you to attend our upcoming TDWI-Toronto/GTA Chapter meeting on April 25th, 2019. Come meet other local professionals, swap business cards, share ideas, and exchange career advice while listening to quality presentations in a vendor-neutral setting, which is the hallmark of TDWI education. Please see our detailed meeting agenda below. When: Thurs, April 25, 2019, 8:30 a.m. – 11.15 a.m. Where: CBC Broadcasting Centre 250 Front Street West, Ground Floor (Enter via Front Street or Wellington Street) Toronto, ON Topic: 1) The key role of geography in big data integration in marketing. 2) How Cloud Data Warehousing will Change Analytics, and Data Overall DON'T MISS THIS EVENT! Please RSVP below Click here to register for the next upcoming event Agenda: 8:30 - 9:00 a.m. Networking and Registration 9:00 – 9:15 a.m. Introductions and Chapter Business 9:15 – 10:00 a.m. Tony Lea, Ph.D. SVP and Chief Methodologist, Environics Analytics. The paper is overviews a privacy friendly approach to marketing and the role of geodemography in making reasonable inference about the attributes of households and individuals. This approach to marketing and targeting is very widely used in the developed world but not well-understood. Some theory underlying the approach will be presented. But the main focus will be on how the approach is executed leveraging the widely used geodemographic segmentation system PRIZM5 from Environics Analytics. Good examples of seldom seen synthetic maps of Southern Ontario at the geographical scale of the Stats Canada Dissemination Area (DA) will be shown. For example maps of the consumption of ketchup, purchasers of pick-up trucks, and users of marijuana will be presented. 10:00 –10:15 a.m. Break and Networking 10:15 – 11:00 a.m. How Cloud Data Warehousing will Change Analytics, and Data Overall - Snowflake is the leader in Cloud Data Warehousing and a huge disruptor in the Data Warehousing space. After only 3 years after Snowflake was released to the public, Snowflake has accumulated 1500 customers, $970M in Funding and been recognized by Gartner and Forrester as a leader in the Data Warehousing space. In this talk, Kris will discuss the challenges Snowflake is seeing in the industry, and how organizations can address those problems and future proof their data pipelines. As well, Kris will share one of the biggest data warehousing advancements ever, live data sharing between companies and the data marketplace. Snowflake has learned a great deal from their customers and looks to share those learnings with the TDWI community! 11:00 – 11:15 a.m. Q&A and Wrap-up DON'T MISS THIS EVENT! To become a member at a 10% discount, please click here and use priority code torcptr1. For more information about TDWI Membership, contact [masked]. To contact a Chapter officer, click on name of the officer located on the top right hand column of this page.