Master The Ways of Subscriber Acquisition

The People of Email have spoken; you want to learn as many ways to acquire subscribers as possible. FINE, we shall lay these out to you on a red carpet because we aim to please.

However, growing your list to meet arbitrary KPIs, chest-bump with executives or catch up to competitors is only one side of the equation. We will also discuss some more esoteric perspectives, such as:

• Should you collect subscribers who just grab the discount offer and leave? Or even worse, stay and never engage again (gasp)?
• How can you ensure you are investing your growth budget in the right sources?
• How many subscribers are enough?
• What are some CASL requirements when acquiring subscribers?
• How many subscribers does it take to screw in a lightbulb?

After this discussion, I hope to leave you with both new ideas in your toolbox and tweaks you can make for a more strategic approach.

Agenda

6:00 - 6:30: Networking, checking your latest subscriber numbers
6:30 - 7:45: Presentation
7:45 - 8:45: Food & Drinks, checking your latest subscriber numbers
8:45: Wrap up, shaking fists / shedding tears of joy (depending on how the presentation goes)

Speakers

Kamil Rextin, General Manager - 42 Agency

Kamil Rextin has worked in Growth & Demand Generation for 9 years across Toronto/Waterloo & most recently with CrowdRiff. He currently runs 42/Agency which is a growth consulting shop focused on generating more pipeline & marketing ops. He's advised publishers & SaaS companies on growing email subscribers through a mix of paid & organic channels.

Viktor Kis, Group Organizer, Sr. Account Director - Vigorate Digital Solutions

For those who don't know me, I am passionate about the email marketing industry and started this group to create a community and encourage sharing knowledge and hard-earned learnings with each other. At work I help Canadian and global brands to improve their email programs and bridge gaps between their marketing strategy and marketing technology. For those who know me, why are you still reading this lol...

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Cover photo: Pawel Olek "Fast Growth" https://dribbble.com/shots/5958781-Fast-Growth