Let's Collaborate: Sales and Marketing Alignment

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REGISTER FOR THIS EVENT VIA EVENTBRITE: https://letscollaboratesalesandmarketing.eventbrite.com

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The TORONTO Enterprise Sales Forum team has the pleasure of welcoming you to a brand New Year. We hope all of you thoroughly enjoyed your Holidays, are refreshed and ready for the exciting prospecting that 2019 will bring.

Today, our event is a focus on how Sales & Marketing align. For many companies, marketing is responsible for both brand creating and the generation of leads, whereas the sales department is responsible for prospecting these leads and turning them into clients. In practice, though, marketing and sales need to work in tandem, aligning their goals to ensure that ROI becomes the focus of the entire company and not just individual teams.

We are proud to present out panelists:

Mark Bergen, Head of Revenue at Shopify Plus. Mark is an Executive leader with 20 years of experience with high growth companies. Before his role with Shopify Plus, Mark spent 10 years in sales management (including EVP Sales) with Vision Critical.

Darryl Prail, CMO at VanillaSoft. Darryl is a B2B SAAS marketing veteran that has raised millions in funding and taken companies public. He’s worked with companies like SAP (Sybase), IBM (Cognos), Kinaxis (webPLAN) & Airbus (CML Emergency Services).

Lisa Soares, Marketing Manager at Salesforce. Lisa is an experienced integrated marketing professional with strong expertise & passion for brand communication on digital platforms. Before her current role with Salesforce, Lisa was the Digital Marketing Manager at VersaPay & Sandvine.

Megan Suckling, Global Sales Development Manager at Shutterstock. Megan is a specialist at building sales & marketing machines that include B2B Lead Generation, Outbound/Inbound Sales Development & Demand Generation. Before her current role with Shutterstock, Megan was the Sales Development Manager with FlashStock (which was acquired by Shutterstock), the Director of Demand Generation at PostBeyond and the National Social Media Specialist with the Canadian Cancer Society.

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TORONTO ENTERPRISE SALES FORUM

The Enterprise Sales Forum is a global network of sales professionals committed to sales excellence and professionalism who are focused on creating the future of sales through learning, innovation, and collaboration at chapters globally.

Our TORONTO chapter provides an open, collaborative and diverse environment where you can share ideas, network with peers and learn actionable insights for achieving professional sales excellence from successful practitioners and leaders.