Hacking Human Nature: How Behavioral Economics can inform Marketing Strategy
Details
Summary
This Toronto SUG meetup will be featuring a presentation from Megan Mueller Jensen (https://www.linkedin.com/in/mbjensen/), and a casual Sitecore Standup for the community to connect!
Agenda:
5:30 - 6:00pm: Virtual Reception, chat.
6:00 - 6:30: Sitecore Standup / Community Update/Chat
6:30 - 7:30: Hacking Human Nature by Megan Mueller Jensen
Session Details
Hacking Human Nature:
How Behavioral Economics can (and should) inform Marketing Strategy. When we have a better understanding of why people do the things they do, often making irrational, unexplainable, or unpredictable decisions, we can create experiences that accommodate the human brain and influence behavior.