Talking #TravelTech with G Adventures!

🎉G Adventures is excited to host the next Toronto Women’s Data Group Meetup! This will be our last event for 2019.

The G Adventures Marketing Intelligence team will be discussing how they bring new small group tours to market, from product-concept research to marketing campaign launch. Insights from their proprietary research panel, internal focus groups, and cross channel campaign reporting will give you a view into the wide array of data we use to drive better decision making in marketing.

Agenda

6:00pm to 6:30pm - Networking + snacks
6:30pm to 7:15 - Presentations
7:15 to 7:30pm - Q&A
7:30pm to 8:00pm - Networking

About G Adventures

G Adventures is an adventure travel company offering the widest selection of affordable small group tours, safaris, and expeditions to more than 100 countries across seven continents. Founded in 1990 as a one-man show by Canadian Bruce Poon Tip, the company has grown to become the world's largest adventure travel company with more than 2,200 employees in 28 offices worldwide.

About the Speakers

Dana Caswell is the Director of Marketing Intelligence within Global Marketing at G Adventures, whose team encompasses both Research and Analytics. She is responsible for driving data driven decision making and making the company goal of data democratization come to life. She joined G Adventures in Feb 2015 after moving to the travel industry following 5+ years at Nielsen working in analytics within consumer packaged goods.

Lesley Deas is the Research Manager on the Marketing Intelligence team at G Adventures. She aims to connect teams to our global customer and understand their motivations, behaviours and their dreams for travel. She has been at G Adventures for just over a year; she previously worked in Customer Experience at BMO and consulted in the tech industry for Qualcomm and VESA.

Charlotte Lewis is the Lead Data Analyst on the Marketing Intelligence team at G Adventures. She ensures marketing data is tracked, loaded, modelled and ready for users across the marketing department and the business. She has been at G for over 3 years with a background in digital analytics. She relishes in making people’s lives easier through data and automation and teaching herself anything needed to get the job done.