Christina Motley is a strategic, integrated marketer, compelling content developer and published author. Throughout her career, she has worked with agencies, small business and Fortune 500 companies, leaving a lasting footprint by enhancing internal and external communications, building brand loyalty, maximizing marketing reach and optimizing marketing spend through applying finely-tuned and proven integrated strategies and techniques. She has won 200+ awards in marketing, public relations, communications and advertising for a variety of industries, including healthcare, higher education, retail, nonprofit, B2C, B2B and government. She established and operated her own agency in Virginia, which she sold in 2003. She serves the Triangle AMA Chapter as the VP of Marketing and is on the Board of Advisors for Career Pro, Inc. She has a Bachelor's of Art's degree in Journalism and English from Virginia Tech. She is writing her second book for Roanoke County Virginia Fire & Rescue and providing marketing and social media consulting services to various clients. You can learn more about Christina at http://www.christinamotley.com (http://www.christinamotley.com/), follow her on Twitter @christinamotley and find her on LinkedIn.