Past Meetup

Embracing The Change : How Brands Must Evolve To Stay Relevant

This Meetup is past

152 people went

Location image of event venue


In today’s hyper-connected, always-on FOMO-affected digital world the things that give a brand commercial success were unthought of just a few years ago. Traditional ways of influencing consumers are losing their power as a more personal dynamic is quickly becoming the holy grail of branding for the 21st century: the economy of experiences.

Join us on September 27th to hear Dean Logan, Creative Director at French West Vaughan, a PR and Digital Marketing Agency in Downtown Raleigh ( give a thought-provoking presentation on how today’s successful brands are evolving to meet the challenge of a customer mindset that demands more from the companies it chooses to identify with than ever before.

Can't Be There? Then follow along online: Follow #TMCTonight on Twitter ( or Watch the live video on our Facebook page (

Win Jason Aldean Tickets!

We're giving away Jason Aldean tickets, thanks to our great sponsor, Live Nation. To enter, give us your e-mail when you sign in at the event. You also have to stay through the evening to be eligible for the drawing.

How to reach The Knowledge Tree and find a parking spot:

The Knowledge Tree is located on the corner of Hillsborough and Henderson St. The entrance is in the back of the building (Nehi Bottling Company). There is a restaurant right beside the Nehi Bottling Company to the left, The Wild Cooks Indian Grill.

There will not be a sign for The Knowledge Tree from the front. Just know it is behind the Nehi Bottling Company, and the Indian Restaurant.

For parking: You can either park in the lot that is pictured right behind The Knowledge Tree, on the side streets of the neighborhood surrounding it, (such as Henderson St.), or at the Dan Allen Deck a few minutes down Hillsborough St. off of Dan Allen Dr.

Traffic - Hillsborough Street is currently adding round abouts - which means they have removed the right travel lane. You will want to leave early. Google Maps has a feature that allows you to judge time to leave.

Hope this helps! We look forward to seeing you there!