Each each week he publishes an interview with the author of a bestselling marketing or sales book. Recently, The Marketing Book Podcast published its 100th episode, representing 100 interviews about 100 books.
And he's read every single book (and a few extras).
In his talk, he will share seven key concepts that every marketer and their management needs to understand in order to survive and thrive in this constantly-changing marketing era of the super-informed, super-connected buyer who doesn't want to be marketed to.
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