Journey Mapping for Marketers with Cait Vlastakis Smith of PointSource
Details
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Join Triangle Marketing Club (http://TriangleMarketingClub.com) in April when we host Caitlin Vlastakis Smith (https://www.linkedin.com/in/caitlinvsmith), Director of Digital Strategy at PointSource, LLC (http://www.pointsource.com/home), who will share with us how marketers can use an important strategic activity—journey mapping—to better serve and engage customers.
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Are you looking to drive engagement and hear your customers say, "WOW, I love these guys!"
Want to simplify and remove friction from the buying process?
Ever dream of getting creatives, technologists, and sales together to work towards a common goal, but don't know where to start?
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Attend our April event to:
- Learn how, when and why to build a journey map
- See how journey mapping helps us reframe problems and get "unstuck"
- Start using journey mapping as a tool to break down silos across sales, strategy and creative
- Build consensus around customer pain points and set the stage for creative problem solving
- Ignite passion, clarity and empathy for the customer, helping teams put aside constraints that limit amazing, kickass ideas
- Identify key moments in the journey where specific marketing efforts can help ease friction between the customer and the brand
- Learn practical tools, tips and methods to stop overthinking and start doing