Friction - It's All That Matters - Michael Barber Presenting

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Join Triangle Marketing Club in May when Michael Barber (https://www.linkedin.com/in/michaeljamesbarber) of Barber & Hewitt (http://www.barberandhewitt.com/) presents on a topic to be detailed later on. He's presented at Internet Summit (http://internetsummit.com/speakers/) and several other high value pay to see conferences. This is something you won't want to miss.

Friction: It's All That Matters

For all the humming and hawing we do over marketing tactics, we often forget about the experience through and between those tactics.

We make the copy too complicated; our landing pages ask for information that isn’t 100% necessary to convert a prospect. We push out irrelevant, useless content through our channels; we add an unnecessary step to our checkout process. We don't take the time to customize our message – no matter the platform. We develop product features for the sake of being "innovative," even if those features are less than innovative.

Put simply, we create a lot of friction for our customers. And when customers experience friction, they take their attention and dollars elsewhere.

So, how do we combat this friction? Join us as we understand why friction is so important to your organization, how to work cross-functionally to solve friction issues around your organization, learn about the tools available to help you combat friction, and develop frameworks within your organization to reduce potential friction.

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Note the date change: we are adjusting the date to work with the presenter's schedule since we are fortunate to have a chance to have him speak.

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Please note: we are asking for your first and last name to make name badges. Many people are just using their first name and last initial. To provide better networking and keep the amount of prep time to a minimum, we are asking that people provide their first and full last name.

How to reach KnowledgeTree's Office (https://www.google.com/maps/place/KnowledgeTree+Inc/@35.791277,-78.679802,15z/data=!4m5!3m4!1s0x0:0xa18cfc413d1fa02!8m2!3d35.791277!4d-78.679802) and find a parking spot:

The Knowledge Tree is located on the corner of Hillsborough and Henderson St. The entrance is in the back of the building (Nehi Bottling Company). There is a restaurant right beside the Nehi Bottling Company to the left, The Wild Cooks Indian Grill.

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There will not be a sign for The Knowledge Tree from the front. Just know it is behind the Nehi Bottling Company, and the Indian Restaurant.

For parking: You can either park in the lot that is pictured right behind The Knowledge Tree, on the side streets of the neighborhood surrounding it, (such as Henderson St.), or at the Dan Allen Deck a few minutes down Hillsborough St. off of Dan Allen Dr.

Traffic - Hillsborough Street is currently adding round abouts - which means they have removed the right travel lane. You will want to leave early. Google Maps has a feature that allows you to judge time to leave.

Hope this helps! We look forward to seeing you there!

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