Mapping The Prevailing Digital Path to Purchase - John Andrews presenting

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Join Triangle Marketing Club (http://TriangleMarketingClub.com) in September for another exciting event as John Andrews teaches us about Retail Relevancy!

News Flash: Shopper behavior is changing! Brands and retailers alike are being challenged to understand the rapidly changing shopper’s journey to remain relevant.

2017 has already witnessed the death of more retailers and consolidation of more brands than any time in history. At the same time, digital has now become the primary from of time spent and marketing dollars are following suit yet a recent WPP study (http://www.businessinsider.com/thepartnership-msix-and-adloox-ad-fraud-2017-2017-3) found that a full 1/3 of digital marketing is Fraud! What is a rational marketer to do?

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A new company called Prevailing Path is seeking to add a hand. By mapping the shopper’s prevailing digital path to purchase, it is helping marketer’s to better understand what nodes matter along the path and how brands are performing at connecting with shoppers along their way. Prevailing Path co-founderJohn Andrews (https://www.linkedin.com/in/katadhin/)will share the company’s approach and results through examples of various brand’s paths.John is a career CPG marketer turned media entrepreneur. He created Walmart’s Elevenmoms Influencer Marketing platform and was the co-founder Collective Bias, a social shopper marketing company recently acquired by Inmar.

Here is a Primer for the Event:
https://www.linkedin.com/pulse/prevailing-digital-path-purchase-john-andrews

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Please note: we are asking for your first and last name to make name badges. Many people are just using their first name and last initial. To provide better networking and keep the amount of prep time to a minimum, we are asking that people provide their first and full last name.

How to reach KnowledgeTree's Office (https://www.google.com/maps/place/KnowledgeTree+Inc/@35.791277,-78.679802,15z/data=!4m5!3m4!1s0x0:0xa18cfc413d1fa02!8m2!3d35.791277!4d-78.679802) and find a parking spot:

The Knowledge Tree is located on the corner of Hillsborough and Henderson St. The entrance is in the back of the building (Nehi Bottling Company). There is a restaurant right beside the Nehi Bottling Company to the left, The Wild Cooks Indian Grill.

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There will not be a sign for The Knowledge Tree from the front. Just know it is behind the Nehi Bottling Company, and the Indian Restaurant.

For parking: You can either park in the lot that is pictured right behind The Knowledge Tree, on the side streets of the neighborhood surrounding it, (such as Henderson St.), or at the Dan Allen Deck a few minutes down Hillsborough St. off of Dan Allen Dr.

Traffic - Hillsborough Street is currently adding round abouts - which means they have removed the right travel lane. You will want to leave early. Google Maps has a feature that allows you to judge time to leave.

Hope this helps! We look forward to seeing you there!

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